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Senior Manager, Customer Enablement & Activation

Snowflake - Sydney, NSW, Australia - In-office - posted 2026-07-29

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Snowflake is seeking a Senior Manager of Customer Enablement & Activation for the APJ region, based in Sydney or Singapore. This is a strategic, player-coach role that bridges sales, customer success, and learning to embed education directly into the account motion as a deliberate growth lever rather than a post-sale afterthought. You will own the customer activation motion across APJ, one of Snowflake's fastest-growing regions. Your core responsibilities include developing account-level learning plans for strategic accounts in partnership with account teams; partnering with go-to-market teams on deals where education is a differentiator; synthesizing customer feedback and support patterns to inform curriculum development; identifying expansion signals through education-adjacent indicators (e.g., high support volume, out-of-scope feature requests); and positioning education as Snowflake's "consumption insurance policy" within the core account strategy. You will act as a cross-functional liaison between regional delivery teams and the sales, customer success, and sales engineering organizations, ensuring account teams understand available education resources and when to engage them. This role requires deep APJ knowledge—understanding that enterprise relationships in Tokyo operate differently than in Sydney, Mumbai, or Singapore—and the cultural fluency to navigate those differences. Required qualifications: 10+ years in customer success, sales engineering, revenue enablement, or related customer-facing roles in enterprise software or cloud technology; 3+ years in people leadership or as a senior individual contributor with demonstrated cross-functional influence; proven track record engaging strategic/enterprise accounts at executive and champion levels; experience building or executing account-level education, adoption, or enablement programs tied to measurable business outcomes; strong commercial acumen connecting learning investment to consumption, retention, or expansion metrics; fluency in APJ business culture and enterprise sales dynamics; and excellent executive communication skills. Preferred: experience at a data platform, cloud infrastructure, or analytics company (Snowflake product familiarity a plus); background spanning both pre-sales and post-sales motions; familiarity with consumption-based or usage-driven revenue models; experience partnering with global enablement or L&D organizations; and existing APJ relationships.

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