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Salary: USD 169,000 - 210,000 / annual
Fanatics Betting & Gaming is seeking a Senior Manager, Content Amplification to own the paid amplification strategy that scales organic content and creator output across the Fanatics Sportsbook and Casino platforms. Reporting to the Director of Sportsbook Content, you will drive awareness and share of voice through strategic paid media deployment.
You will own the full amplification layer, managing paid boosting across owned, creator, and aggregate accounts. Key responsibilities include:
**Amplification Strategy & Execution:**
- Run boosting campaigns prioritizing spend against content showing organic traction
- Build and operate a programmatic amplification engine firing off real-time performance thresholds in coordination with the Programming/Real-Time Response function
- Set and manage the paid boosting budget as part of the Senior Director's annual portfolio, forecasting spend against content calendar and moment-driven opportunities
- Prioritize CPM-based media buys over CPA/CPC structures, optimizing for reach efficiency and brand exposure
- Split amplification spend and reporting across Fanatics Sports & Casino and Fanatics App to attribute awareness lift separately
**Measurement & Analytics:**
- Report against reach, non-follower reach, engagement, and share of voice metrics
- Build clean attribution on amplification's contribution to unaided awareness, separate from conversion-tied media
- Maintain strict boundaries: no SUO, promo codes, or conversion mechanics run through this budget; route all payback-requirement deals to Performance Media
- Track unaided awareness and brand favorability lift as primary success metrics, with share of voice and non-follower reach as leading indicators
- Report media efficiency in CPM terms against category benchmarks (sportsbook, casino, app-based competitors)
**Cross-Functional Coordination:**
- Partner with Performance Media on shared platforms (paid social, CTV/OLV) per existing delineation guidelines
- Coordinate with Creator & Talent teams on which creator content receives amplification support and at what threshold
Fanatics is a global digital sports platform with 100+ million fans, 900+ sports properties, 2,500 athletes and celebrities, and 22,000+ employees. Fanatics Betting & Gaming operates sportsbooks and casinos across the US and retail locations, including the only sportsbook inside an NFL stadium.
**Requirements:**
- 4+ years in paid social or programmatic media buying, with direct experience in reach/awareness-oriented (CPM) buying rather than performance/direct response
- Experience building or operating a programmatic, rules-based amplification engine triggered by performance thresholds
- Fluency in reach, non-follower reach, engagement, and share of voice as primary success metrics; comfort being evaluated on CPM efficiency rather than CPA/CPC
- Experience managing a paid media budget and forecasting spend against a content calendar
- Judgment to flag and route CPA, CPC, or revenue-share-structured deals to Performance Media
- Experience in sports, betting, gaming, or comparable fast-moving consumer category is a plus
