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Salary: USD 108,000 - 145,000 / annual
TuneCore, a leading independent music distribution and artist development platform owned by Believe, is seeking a Senior Manager of Campaign to lead integrated marketing campaign strategy and execution. Reporting to the VP of Global Marketing, you will be responsible for bringing TuneCore's brand and marketing strategy to life through planning, orchestration and delivery of world-class integrated campaigns.
You will sit at the heart of the Growth organisation, connecting Brand, Marketing, Product, Creative, International and Partnership teams to ensure every campaign is strategically aligned, brilliantly executed and delivers against both brand and commercial objectives. Working across brand campaigns, product launches, artist initiatives and key cultural moments, you'll ensure TuneCore speaks with one voice across every channel and every market, balancing global consistency with local relevance.
Key responsibilities include:
• Develop and manage the integrated global campaign calendar across brand, product, seasonal and regional initiatives, translating marketing strategy into clear campaign plans, timelines, deliverables and success measures.
• Lead end-to-end campaign delivery from briefing through execution, optimisation and post-campaign evaluation, coordinating Brand, Creative, Growth, Product, Social, International and external partners.
• Act as the central point of coordination across Growth and key business functions, driving alignment across multiple workstreams and building collaborative ways of working.
• Establish campaign planning frameworks, briefing templates, governance and operational best practice, continuously improving campaign workflows to increase efficiency, scalability and collaboration.
• Partner with Growth to define campaign objectives, KPIs and measurement frameworks, monitor campaign performance and lead retrospectives to capture learnings.
• Support planning and execution of major global brand campaigns, product launches and strategic initiatives, coordinating integrated launch plans across global and regional markets.
• Coordinate external creative, production and agency partners, managing campaign budgets, timelines and deliverables.
This is an exceptional opportunity for a highly organised, commercially minded marketer who thrives in fast-paced environments and enjoys turning strategy into action. You're equally comfortable building detailed delivery plans, facilitating cross-functional collaboration and solving complex operational challenges, while never losing sight of the creative ambition behind the work.
REQUIREMENTS:
• 7+ years experience delivering integrated marketing campaigns within consumer technology, entertainment, media, music, creator economy or high-growth digital businesses
• Proven experience managing complex, cross-functional marketing programmes involving multiple stakeholders and markets
• Strong understanding of integrated marketing across Brand, Product Marketing, Growth, Social, Content and Creative disciplines
• Exceptional project and programme management skills with the ability to manage multiple priorities simultaneously
• Experience developing campaign plans, timelines, briefing processes and delivery frameworks
• Strong commercial awareness with an understanding of how campaigns contribute to brand and business performance
• Experience working with creative teams and agencies to deliver high-quality integrated campaigns
• Excellent stakeholder management, communication and facilitation skills with the ability to influence across all levels of the organisation
• Highly organised with exceptional attention to detail and the ability to anticipate risks before they become issues
• Comfortable working in fast-paced, evolving environments where processes are still being established
• Analytical mindset with experience interpreting campaign performance data and applying insights to future planning
• Experience working across international markets and coordinating global campaign delivery is highly desirable
• Passion for music, artists and the creator economy, with an appreciation for cultural marketing and storytelling
• Bachelor's degree required; advanced degree preferred
