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UiPath is seeking a Senior Manager to build and run the account-based marketing (ABM) and executive engagement engine for the company's most important accounts across the Asia-Pacific and Japan (APJ) region. This is a hands-on leadership role that combines strategic account planning with tactical execution.
You will partner with Regional Vice Presidents and account teams to select and tier target accounts using fit, intent, and engagement data, then develop joint account plans. You'll sit inside deal strategy to map buying groups, identify coverage gaps, and design marketing moments that move stalled or at-risk pursuits forward. Core responsibilities include building and running account-specific plays (personalized content, targeted digital and LinkedIn programs, executive outreach, BDR orchestration), turning global campaigns into account-ready initiatives, and owning the executive programs calendar (CXO roundtables, 1:1 briefings, customer advisory boards, executive events).
You will curate and grow a CXO audience for priority accounts through structured invitation and nurture programs, prepare UiPath executives with briefings and talking points, and act as the voice of the CXO inside marketing to shape executive-level narratives. You'll develop executive-level customer advocacy (references, case studies, peer connections) to win new logos and expand existing customers. Success is measured by pipeline created, deals progressed, and win rates for target accounts. You'll track engagement, buying-group coverage, and ROI, continuously improving account selection and segmentation based on what actually moves each account.
This role requires managing multiple account plans and executive events in parallel, collaborating across global marketing teams, and adapting programs for local APJ markets and audiences.
REQUIREMENTS:
- 10+ years' experience in B2B marketing or sales in enterprise software or technology
- 5+ years in account-based, key account, or executive marketing
- Proven track record running 1:1 and 1:few ABM programs for named enterprise accounts, measured on pipeline and deal outcomes
- Experience designing and hosting CXO programs (roundtables, executive briefings, advisory boards) that senior executives attend and return to
- Hands-on experience with intent and ABM platforms (6sense, Demandbase), Salesforce, and LinkedIn account targeting; comfortable building and reading pipeline reports
- Executive presence: able to advise RVPs, brief senior executives, and report independently on account and pipeline performance
- Strong commercial understanding of complex enterprise sales cycles, buying groups, and procurement processes
- Experience working across multiple APJ markets and with global marketing organizations
- Solid project management skills for running multiple account plans and events in parallel, on time and within budget
- Excellent written and verbal communication skills
