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Payhawk is an AI-powered spend management platform serving finance teams across 32+ countries. The platform unifies corporate cards, expense management, procurement, and accounts payable, with AI as core infrastructure. Payhawk is Bulgaria's first unicorn and continues to scale rapidly.
As Payhawk's first lifecycle marketing hire, you will build email and lifecycle marketing from zero into a strategic channel for nurturing prospects and retaining customers. This is a senior individual-contributor role reporting to the VP Growth Marketing, with explicit plans to build and manage a team within 12 to 18 months.
You will own:
- Building and running renewal and retention campaigns to protect and grow the existing customer base
- Launching and managing lead-nurture tracks for prospects not yet sales-ready
- Launching and managing opportunity-nurture tracks to expand deal scope and increase win rates
- Expanding into upsell, expansion, win-back, reactivation campaigns, and customer advocacy programs (case studies, referrals, NPS)
- Aligning campaigns with regional pipeline and retention targets, working directly with regional marketing leads
- Partnering with marketing operations to ensure accurate tracking and reporting
- Owning all external customer email communications, managing overall flow and sending coordination with Support and Product Marketing
You will work in a high-performance culture that values direct feedback, real ownership, and outcome-driven execution. The company operates across 32+ countries and emphasizes honest opinions and individual accountability.
Benefits include 30 days paid holiday, a week-long exchange program to major European offices, regular team events, additional medical care, fully funded sports/wellness card, monthly travel allowance, and hands-on access to the product.
REQUIREMENTS:
Must-have:
- Senior lifecycle marketing experience in B2B SaaS, with hands-on experience building nurture, onboarding, retention, or win-back programs from scratch
- Deep, hands-on expertise with a marketing automation platform end-to-end, covering segmentation, journey and workflow building, and reporting (not just template design)
- Comfort being the first and only person in the role, building with no existing playbook or team to inherit
- Strong cross-functional collaboration skills, working closely with regional marketing, ABM, partnerships, and marketing operations
- Track record of using retention and expansion metrics (NRR, GRR, churn) to guide campaign strategy, not just open and click rates
Nice-to-have:
- Experience building these programs from scratch more than once
