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Payhawk is an AI-powered spend management platform serving finance teams across 32+ countries. The platform unifies corporate cards, expense management, procurement, and accounts payable, with AI as core infrastructure. The company is Bulgaria's first unicorn and operates as a high-performance team culture.
As Payhawk's first lifecycle marketing hire, you will build email and lifecycle marketing from zero into a strategic channel for nurturing prospects and retaining customers. This is a senior individual-contributor role reporting to the VP Growth Marketing, with plans to expand into a team within 12–18 months.
You will own:
- Building and running renewal and retention campaigns to protect and grow the existing customer base
- Launching and managing lead-nurture tracks for prospects not yet sales-ready
- Launching and managing opportunity-nurture tracks to expand deal scope and increase win rates
- Expanding into upsell, expansion, win-back, reactivation, and customer advocacy campaigns (case studies, referrals, NPS)
- Aligning campaigns with regional pipeline and retention targets, working directly with regional marketing leads
- Partnering with marketing operations to ensure accurate tracking and reporting
- Owning all external customer email communications, managing overall flow and sending schedules
You will be the first person in this role, building with no existing playbook or team to inherit. You will work closely with regional marketing, ABM, partnerships, and marketing operations teams.
Benefits include 30 days paid holiday, a week-long office exchange to European cities, team events, additional medical care, fully funded sports/gym allowance, monthly travel allowance, and hands-on access to the product.
REQUIREMENTS:
Must-have:
- Senior lifecycle marketing experience in B2B SaaS, with hands-on experience building nurture, onboarding, retention, or win-back programmes from scratch
- Deep, hands-on expertise with a marketing automation platform end-to-end, covering segmentation, journey and workflow building, and reporting (not just template design)
- Comfort being the first and only person in the role, building with no existing playbook or team to inherit
- Strong cross-functional collaboration skills, working closely with regional marketing, ABM, partnerships, and marketing operations
- Track record of using retention and expansion metrics (NRR, GRR, churn) to guide campaign strategy, not just open and click rates
Nice-to-have:
- Experience building these programmes from scratch more than once
