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Truecaller is seeking a Senior Lead for Programmatic Ads to lead and scale one of the world's largest mobile programmatic advertising businesses. The role owns global programmatic revenue growth across Open Auction, PMP, Programmatic Guaranteed, and other channels, with accountability for fill rate, render rate, eCPM, ARPDAU, and overall yield optimization.
Key responsibilities include: driving revenue growth across all programmatic channels; building forecasting models and performance reporting for leadership; identifying growth opportunities in existing and emerging markets; managing strategic relationships with major DSPs, SSPs, exchanges, and ad networks globally; negotiating commercial agreements and driving partner performance; collaborating with Product and Engineering on auction dynamics, mediation, and pricing; leading yield optimization initiatives including inventory optimization, ad quality, IVT mitigation, and policy compliance; partnering cross-functionally with Product, Engineering, Analytics, Ad Operations, Legal, and Commercial teams; translating business requirements into scalable monetization solutions; influencing the roadmap for ad-serving infrastructure and auction innovations; and providing leadership within the Programmatic organization by mentoring team members and establishing operational processes.
The ideal candidate brings 8+ years of experience in AdTech, programmatic advertising, or digital monetization, with strong preference for publisher or app monetization background. Experience at large publishers, ad exchanges, SSPs, or monetization platforms is highly valued. Candidates should demonstrate proven success managing or contributing to large-scale global programmatic businesses, with demonstrated ability to scale revenue through strategic partnerships, yield optimization, and operational excellence. Deep understanding of RTB, Open Auction, PMP, and Programmatic Guaranteed channels is essential.
