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Doctolib is scaling its largest product launch in Germany: an all-in-one practice management software enabling healthcare teams to manage end-to-end administrative and clinical workflows before, during, and after appointments.
You will join the Product Marketing team as Senior Lead Product Strategy, acting as a CEO for your domain. You will develop and execute go-to-market strategies for Germany, driving onboarding of new practices and increasing user satisfaction.
Key Responsibilities:
- Develop and implement go-to-market strategies for product and feature launches
- Serve as the voice of users, continuously improving product-market fit and shaping the product roadmap
- Monitor user signals across the customer journey to enhance value delivery, usage, trust, and customer experience
- Analyze market trends and competitive landscape to identify strategic opportunities
- Define product positioning and messaging for the German market
- Collaborate closely with Marketing, Sales, Customer Success, Product, and Tech teams
- Manage feature releases and ensure successful market introduction
- Work with teams to navigate regulatory and technical frameworks, creating conditions for user-friendly solutions
Requirements:
- Minimum 8 years of professional experience, ideally as a manager in Product Marketing or Go-to-Market Strategy, or from top-tier management consulting/VC combined with Product Management experience
- Structured and analytical thinking and working approach
- Experience working closely with Tech and Product teams
- Strong ability to prioritize, allocate resources effectively, and manage projects to develop and execute go-to-market strategies
- Experience managing senior stakeholders (VP, MD, Executive Committee)
- Excellent verbal and written communication skills in German and English (C1 level minimum in both)
Nice-to-have:
- Experience in a scale-up company
- Experience in medtech
