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Salary: USD 98,000 - 122,000 / annual
Justworks is seeking a Senior GTM Technology Administrator to own the administration and integration of the marketing and go-to-market technology stack, with Salesforce at the core. This is a hands-on, senior individual-contributor role focused on keeping the GTM technology engine running smoothly across multiple platforms.
You will be the technical backbone of how Marketing and Revenue operate, responsible for administering and integrating platforms like Salesforce, Customer.io, lead routing, enrichment, and campaign tooling. You are not owning campaign strategy; instead, you are the technical owner who stands up, integrates, and maintains the systems that execute what the Marketing Operations team designs.
Key responsibilities include:
- Own the administration, configuration, and integration of the marketing technology stack, ensuring tools are connected, optimized, and feeding clean data to and from Salesforce.
- Serve as the go-to owner for all non-Apex Salesforce solutions supporting GTM and marketing data flows. Build and maintain Flows, validation rules, page layouts, custom objects, and campaign structures that automate lead and lifecycle processes end to end.
- Configure and maintain lead intake, enrichment, scoring, routing, and suppression systems. Implement the rules Marketing defines as accurate, monitored logic in Salesforce and routing tools.
- Administer Customer.io and related marketing automation platforms, managing configuration, integrations, deliverability, consent, and data sync with Salesforce. Maintain tracking plumbing (tagging, UTMs, conversion events, CRM campaign records).
- Protect data quality across the marketing and Salesforce ecosystem through regular audits, deduplication, field and taxonomy governance, and monitoring routing accuracy and data flow.
- Own point-and-click administration for Revenue- and Marketing-owned applications (lead routing, enrichment, cadence, customer-engagement tools), ensuring they are integrated, maintained, and optimized.
- Partner with RevTech leadership and the Salesforce Product Manager on intake processes for new requests. Own problem definition and requirements for marketing and GTM capabilities that don't require custom code.
- Use AI and automation to accelerate configuration, testing, QA, and exception detection, reducing manual work and catching system issues before they affect downstream teams.
You will work collaboratively with Marketing Operations, Sales, Customer Success, and RevTech counterparts, translating their strategies into technical requirements and building agreement around shared decisions. Strong communication skills are essential—you will translate technical concepts clearly to both technical and non-technical audiences through documentation and training.
The role requires thriving in a fast-paced, multi-product environment, managing concurrent projects and requests while adapting to new tools and changes in the go-to-market landscape.
QUALIFICATIONS:
- 5+ years of hands-on administration experience spanning Salesforce and marketing technology in a fast-paced B2B environment.
- Required Certifications: Salesforce Certified Administrator (Platform Administrator I) and Platform Administrator II.
- Salesforce Certified Business Analyst strongly preferred.
- Marketing-automation administrator credential (Customer.io, Marketo, or HubSpot) strongly preferred.
- Additional Salesforce certifications a plus (e.g., Platform App Builder, Sales Cloud Consultant).
- Hands-on experience administering a marketing automation / customer-engagement platform—Customer.io strongly preferred; comparable platforms (Marketo, HubSpot, Braze, Iterable) considered—including configuration, integrations, deliverability, and suppression.
- Deep expertise in declarative development, especially Salesforce Flow, validation rules, custom objects, and campaign management.
- Strong working knowledge of lead routing, scoring, enrichment, and suppression as implemented in CRM and routing tooling. Direct experience administering lead routing platforms (e.g., LeanData, Chili Piper) and data enrichment tools a strong plus.
- Experience supporting a multi-product business with both self-service / product-led and sales-assisted motions.
- Comfort working with firmographic, behavioral, product-usage, and engagement data, and demonstrated ability to diagnose data and integration issues across systems.
- Working understanding of data privacy, consent, and deliverability regulations relevant to marketing technology (e.g., CAN-SPAM, GDPR).
- Excellent communication skills with emphasis on clear technical documentation and end-user training.
- Organized, detail-oriented individual deeply invested in data integrity of internal systems, with passion for building elegant, user-friendly solutions.
- Practical experience using AI and automation to improve GTM operations. Experience with SQL and relational databases a plus.
