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Wordsmith is a legal operations platform for in-house legal teams, used by 500+ companies including Financial Times, Canva, and Sage. The company is backed by $100M from Index Ventures, General Catalyst, and Highland Europe.
You will be the first hire in a new GTM engineering function, reporting to the CMO. This is a hands-on, senior role owning the systems, tooling, and automation that drive Wordsmith's growth across the full GTM stack: marketing and sales tech, website systems, and the infrastructure that helps Marketing, Sales, Partnerships, and post-sales teams find, win, and retain customers.
Key responsibilities:
- Audit and own the GTM stack (CRM, marketing automation, sales tools, website) across vendors, tooling, and budget.
- Build and maintain a trusted CRM data model as the single source of truth for accounts, contacts, pipeline, stages, sources, and attribution.
- Connect the stack via APIs, webhooks, and reverse ETL to integrate CRM, marketing automation, sales tools, website, product usage data, and enrichment.
- Own website systems: forms, routing, tracking, personalization, and experimentation to convert traffic into pipeline.
- Build signal-based pipeline systems: account scoring, enrichment, intent detection, product-usage signals, routing, and follow-up to focus reps on high-probability accounts.
- Build and deploy AI agents for GTM work: account research, outreach prep, inbound qualification, meeting follow-up, renewal and expansion signals. Run in shadow mode, evaluate output, and determine where human review is needed.
- Ensure trustworthiness: test, monitor, document, version control, manage permissions, and maintain data governance to the standard expected by legal-focused customers.
- Operate the function like a product: set up intake, maintain a shared backlog with GTM leaders, prioritize by commercial impact, ship on a regular cadence, and communicate results.
Success is measured by: growth impact of shipped systems (website conversion, speed to lead, pipeline, expansion), manual GTM work eliminated and adoption of systems, trustworthy and complete CRM data with unified definitions, and reliability of key workflows with tool spend justified by value delivered.
Requirements:
- 5+ years building GTM systems at a B2B software company (GTM engineering, growth engineering, technical marketing ops, RevOps, or software engineering).
- Production-quality coding in Python or JavaScript; SQL proficiency; comfortable with APIs and webhooks; experienced using AI coding tools.
- Deep knowledge of CRM, marketing automation, and sales tool data models.
- Experience running AI workflows or agents in production.
- Commercial judgment: understand acquisition, conversion, retention, and expansion; able to translate ambiguous growth problems into working systems.
- Clear communication with non-technical teams; ability to explain tradeoffs and drive adoption.
Nice-to-have:
- Website and front-end work (forms, tracking, personalization, experimentation).
- Data warehouse, transformation, and reverse ETL experience.
- Converting product usage data into routing, scoring, and lifecycle triggers.
- Supporting multiple GTM motions (enterprise sales, ABM, partnerships, expansion).
- Security and compliance experience (SOC 2, GDPR) in GTM systems.
