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Maximus is a mission-driven consumer performance medicine telehealth company providing men and women with content, community, and clinical support to optimize health, wellness, and hormones. The company has achieved profitability with 8-figure ARR and raised $15M from top-tier VCs including Founders Fund and 8VC.
As Senior Growth Product Manager, you will own the conversion product experience across all protocols (Testosterone, Weight Loss, and future launches). This includes the get-started flow, eligibility questionnaires, plan selection, payment methods, and checkout. You'll have a dedicated engineering pod, embedded designer, and partnership with the marketing team to execute organic growth, referral programs, abandonment reclamation, and average order value strategies.
Key responsibilities include:
- Own the full conversion and acquisition product roadmap with autonomy to sequence priorities and budget for AI/experimentation tools
- Develop distinct growth strategies by protocol, recognizing that different service lines require different approaches based on persona, objections, and economics
- Uphold high standards across all owned experiences: form friction, mobile checkout, page performance, trust signals, and edge-case handling
- Execute pricing strategy and run your own promotions backed by rigorous test design and economic analysis
- Own payment method strategy and collaborate on platform/infrastructure decisions
- Use modern AI tooling to compress idea-to-test cycles and increase experiment throughput
- Drive average order value through plan mix, longer-duration adoption, add-on attach, and bundle presentation
- Partner with marketing to ensure continuity across the customer journey—ad promise, landing page, and in-flow experience align as one cohesive story
- Work closely with finance on LTV, LTV:CAC, payback period, and contribution margin analysis
- Run experimentation at scale with rigorous standards: power analysis, sample sizing, stopping rules, and guardrail metrics
- Build practices that make experiment results trustworthy and reusable so learnings compound
You'll report to the Head of Product and lead a dedicated engineering pod aligned to the Acquisition task force. This is a senior individual contributor role with full ownership and real resources—a meaningful engineering team, design support, and marketing budget partnership. The role expects AI-first thinking to ship more experiments than a team this size typically could, and operates with the autonomy to shape the platform and tooling stack rather than inherit it.
