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Taxfix is a fintech company that has helped millions of people file taxes confidently and claim refunds. Operating across Germany, Spain, and the UK with over 400 professionals, Taxfix recently launched new products and services for self-employed people and small-to-medium businesses (SMBs) in Germany. This role owns end-to-end growth marketing for the SE and SMB segment in Germany.
You will identify, test, and scale growth opportunities from the ground up. Starting with customer conversations, sales calls, and funnel data, you'll develop hypotheses and run experiments to find what works. You'll build multi-channel growth strategies and design how each product reaches its target customers. For each growth loop, you'll define the ideal customer profile, select channels, craft messaging, and plan scaling after initial validation.
You'll operate hands-on: setting success and kill criteria before launch, building prototypes, landing pages, content, onboarding flows, and nurture sequences yourself when fastest, and bringing in central experts where they excel. You'll construct B2B motions from zero to one—acquisition and onboarding flows, lead generation and nurturing, sales handoff, retention, and expansion loops. You'll read results carefully to separate signal from noise at B2B volumes, then decide whether to scale, iterate, or kill initiatives. You'll leverage AI as an operating advantage to 10x effectiveness, building your own prototypes and tools for discovery, analysis, content, experimentation, and workflow automation. You'll also hold budget authority for new B2B motions and growth loops.
You'll collaborate with central specialist teams (paid acquisition, CRM, marketing data, MarTech), the B2B product team, the B2B commercial lead, Product Marketing, and the Creative Studio.
REQUIREMENTS:
- 5+ years in B2B go-to-market, growth, strategy, or related go-to-market function, including ownership of a product or business outcome
- Zero-to-one experience: you've taken a new product, category, platform, or business line from initial growth-loop tests through scaling to a multi-channel playbook
- Strategist and operator in one person: you pick opportunities and execute them to your planned standard; you ship a first version this week over polishing a plan for a month
- Close to customers: you naturally stay connected, listen to sales calls, and use customer insights to inform decisions
- Data literacy: you can define and interpret acquisition, activation, adoption, retention, pipeline, conversion, revenue, and product-usage metrics, and turn findings into decisions
- Agility and speed: you try new ideas constantly, pivot when they fail, scale when they work; shifting priorities and tight deadlines don't derail you
- Curiosity about B2B growth and AI: you follow key people and sources in both fields and apply learnings to your work
- Knowledge of the German market, ideally how self-employed people and small businesses buy; fluent German is a big plus but not required
