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Rippling is a workforce management platform that unifies HR, IT, and Finance in a single system, enabling companies to manage the entire employee lifecycle from onboarding through offboarding. The company has raised $1.4B+ from top-tier investors and is scaling past $1B ARR.
As Senior Growth Manager for AI Adoption, you will own a critical growth initiative: driving adoption and revenue expansion of Rippling's AI-powered features across the existing customer base. This is a highly cross-functional role that sits at the intersection of product, marketing, customer success, and engineering.
Key Responsibilities:
- Develop and execute campaign strategy across email, in-app messaging, and product experiments to drive AI feature adoption and usage
- Deeply understand Rippling's AI products and customer pain points; conceptualize customer journeys and craft compelling messaging that maximizes adoption
- Scale demand-generation channels, uncover growth opportunities from data and customer signals, and continuously optimize the AI growth engine
- Own end-to-end campaign execution from launch through reporting, experimentation, and optimization; define audiences, manage creative development, and own results
- Build and maintain strong cross-functional relationships with brand, analytics, product management, product marketing, customer experience, engineering, and AI teams
- Proactively share insights and performance data across the organization to drive alignment and translate AI product signals into actionable growth strategies
Your work will directly influence product adoption, expansion revenue, and net dollar retention—each with significant impact on enterprise value.
Requirements:
- 7+ years of experience in data-driven roles such as product growth, conversion rate optimization (CRO), or demand generation at a high-growth startup; or product marketing / go-to-market roles with exposure to AI or technical products
- Strong ability to analyze and translate both quantitative data (SQL, Excel) and qualitative observations into actionable business insights
- Excellent cross-functional collaboration and project management skills; experience driving initiatives spanning marketing, customer success, data science, engineering, product, and operations
- Problem-solving mindset with creativity and ability to break down ambiguous challenges into solvable components
- Exceptional written and verbal communication skills; ability to distill complex AI capabilities into compelling, accessible messaging
- Self-directed initiative; proactive in diving deep into funnel signals to identify challenges and solutions
- Bias toward speed and execution in a fast-paced environment
