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Twilio is seeking a Senior Global Campaigns Strategist to own and develop major campaigns that drive awareness and opportunities across the company's global customer base. This is a highly cross-functional role requiring close collaboration with marketing partners across regions, sales, product, and company leadership to design bold, integrated campaigns that deliver measurable business results.
You will be responsible for setting strategic vision for large, visible global campaigns while executing operational campaign motions. The ideal candidate has an advanced understanding of how campaigns resonate with global audiences, not just single countries, and possesses deep expertise in the modern AI-driven buyer journey across all funnel stages. You will translate messaging frameworks into effective campaigns and thrive in collaborative environments, recognizing the value of integrated campaign approaches.
Key responsibilities include: setting strategic vision and executing campaign operations; being accountable to company leadership on campaign effectiveness; applying strong project management and data-driven decision-making to guide resource allocation; partnering with product marketing, content strategists, brand strategists, and creative designers to create resonant campaign themes; building strong relationships with cross-functional stakeholders; developing scalable, repeatable campaign playbooks for global deployment; tracking program results and reporting metrics to stakeholders; infusing AI frameworks into all aspects of the campaign model to evolve team capabilities; and managing budgets for campaign production resources including content, video, localization, and agencies.
The role is remote-based in Singapore with approximately 15% travel anticipated for in-person relationship building with customers and colleagues.
REQUIREMENTS:
Required:
- 7+ years working as a campaign strategist in B2B or tech
- Deep understanding of marketing funnel tactics and metrics by funnel stage
- Understanding of enterprise buying cycles, sales processes, and stakeholders in B2B tech
- Proven experience building and delivering integrated programs and managing all tools, processes, and assets
- Self-starter who excels in fast-paced, collaborative, innovative high-growth environments
- Ability to manage multiple work streams with presence among team and leadership
- Strategic thinker with strong attention to detail
- Exceptional communication skills (verbal and written) with ability to drive alignment and set expectations
- Works well with cross-functional teams and executives to ensure consistent content delivery
- Champion for fostering culture of trust through feedback, communication, and transparency
Desired:
- Familiarity with localization tactics for multi-country accessibility and inclusivity
- Experience with primary research strategies and content creation types
- Strategic ability to identify opportunities for new content and programs
- Experience building world-class brands through premium content
- Proficiency with AI, design, analytics, and video tools (Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva)
About Twilio
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