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Tricentis, the global leader in continuous testing and quality engineering, is seeking a Senior Field Marketing Manager to join the AMS (Americas) marketing team. Reporting to the Director of AMS Marketing, you will serve as a strategic driver of the regional marketing program, building and executing integrated campaigns that generate awareness, drive qualified pipeline, accelerate deals, and expand customer relationships across the US and Canada.
You will develop and own a data-driven regional marketing strategy in collaboration with AMS GTM leadership, focusing on how marketing drives leads, pipeline, and bookings across assigned sales pods. You'll bring the regional demand generation strategy to life through a mix of account-based marketing programs and tactics, including in-person and virtual events, executive briefings, industry conferences, webcasts, telemarketing, sales enablement, and nurture campaigns.
Key responsibilities include partnering closely with field sales, channel sales, customer success, and BDR teams to align on programs, messaging, and lead follow-up. You'll communicate marketing strategy to sales teams, supporting campaign themes and tactical deliverables from the global marketing program. You'll collaborate with the Partner Marketing team to enrich and scale local tactics, and own relevant components of the AMS marketing budget and calendar.
On the measurement side, you'll align with Marketing Operations to track and measure all programs against agreed SLAs and KPIs. You'll analyze performance data to surface insights and refine strategy, leveraging data segmentation and prioritization skills using internal and external data sources (6sense, ZoomInfo, Salesforce). You'll identify ways to improve qualified lead-to-opportunity conversion rates by working directly with sales reps on messaging, tools, and best practices. You'll lead quarterly business reviews of marketing performance within assigned sales pods.
This is a hybrid role requiring three in-office days per week at either the Austin or Atlanta location.
Requirements:
- 7+ years of B2B marketing experience in field or regional marketing within enterprise software or high-tech
- Proven track record in modern marketing practices, demand generation, pipeline acceleration, and account-based marketing
- Extensive event management experience spanning hosted events, third-party conferences, executive programs, and virtual/hybrid formats
- Hands-on experience with Salesforce and business intelligence platforms
- Deep understanding of sales methodology, pipeline mechanics, and how marketing investments translate to bookings and revenue
- Strong project and program management skills with experience leading demand generation efforts across distributed, cross-functional stakeholders
- Excellent written, verbal, and presentation communication skills with experience building reporting and review cadences at all levels
- Proven ability to build effective relationships across sales, business development, customer success, and marketing
- Comfortable adopting and experimenting with emerging AI tools to drive smarter, faster field marketing execution; brings a test-and-learn mindset
- Bachelor's degree in Marketing or a related field
- Ability to travel approximately 30%
Preferred qualifications:
- Proficiency with project management tools such as Asana
- Familiarity with business intelligence tools such as Power BI or Tableau
- Experience working in cross-geo, globally matrixed marketing organizations
