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Adyen is seeking a strategic Partnerships Marketing Manager for the EMEA region to drive pipeline-oriented programs that showcase the combined value of Adyen and its key partners. This role reports to the Global Head of Partnerships Marketing and sits at the intersection of EMEA Marketing, Global Partnerships Marketing, and EMEA commercial Partnership teams.
You will be responsible for developing a cohesive regional partner marketing strategy aligned with global partnership strategy, ensuring the partner ecosystem becomes a primary driver of regional commercial performance. The ideal candidate brings extensive B2B marketing or channel marketing experience with a proven track record of delivering go-to-market programs in collaboration with local and global senior stakeholders.
Key responsibilities include:
- Designing and executing integrated, multi-channel marketing programs with critical-to-win EMEA partners to drive enterprise business acquisition and brand preference
- Supporting and enabling local EMEA markets to activate targeted marketing efforts with "Critical to Win" partners, integrated with overall local marketing approaches
- Partnering closely with EMEA Partnerships teams and Marketing leads to ensure all activities are focused on local revenue goals and market nuances
- Tracking, measuring, and reporting on campaign performance with a "launch fast and iterate" mindset to redirect resources toward highest-impact activities
- Acting as connective tissue between regional execution and global strategy, ensuring EMEA-specific needs are represented in the global roadmap
You are a natural connector who excels at navigating complex organizations and building strong relationships with internal stakeholders and external partners. You are growth-minded, focused on the "commercial engine" where success is measured by pipeline and margin. You can pivot between high-level strategic planning and tactical execution. You have deep understanding of the EMEA partner landscape (SIs, Platforms, Alliances) and how to navigate regional market differences. You are a strong communicator, fluent in spoken and written English, and comfortable working across time zones and multiple cultures.
This is an office-first role based in Amsterdam, Berlin, or London. Adyen values in-person collaboration and does not offer remote-only positions.
Qualifications:
- 5+ years of experience in B2B Marketing, Partner Marketing, or Channel Marketing (FinTech or SaaS experience in EMEA is a plus)
- Proven track record of managing marketing programs across multiple European markets with understanding of cultural nuances
- Experience working with Target Account Lists (ABM/ABX) and managing high-touch partner relationships
- Ability to thrive in a "new team" environment; comfortable building the plane while flying it
