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Senior Field Marketing Manager

Brex - New York, NY, United States - Hybrid - posted 2026-10-09

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Salary: USD 131,000 - 163,000 / annual

Brex is seeking a strategic, data-driven Senior Field Marketing Manager to build and lead the field marketing motion for the Commercial segment. This is a high-impact role owning the complete field marketing strategy, annual plan, budget, and pipeline goals for a major growth opportunity at Brex. You will operate as the marketing lead for the Commercial business, partnering closely with Sales leadership to understand their goals, test new approaches, and build repeatable, scalable programs. Your responsibilities include developing segment strategy, identifying high-potential markets and audiences, and creating integrated campaigns that generate new pipeline and accelerate existing opportunities. Key responsibilities: - Own field marketing strategy, annual plan, budget, and pipeline goals for the Commercial segment - Partner with Commercial Sales leadership and set the planning rhythm across Marketing, Sales, and SDR teams - Analyze account, pipeline, industry, geographic, and performance data to identify highest-potential audiences - Build integrated campaigns combining in-person events, digital, partner activations, content, direct mail, and account-based tactics - Shape event strategy from regional programs to targeted dinners, owning audience, objectives, Sales alignment, and pipeline outcomes - Test new campaign ideas, define success metrics upfront, and turn winning approaches into repeatable playbooks - Track results (pipeline, conversion, ROI) and present findings to senior Marketing and Sales leaders Campaigns may include executive and customer events, industry programs, direct mail, digital experiences, partner activations, webinars, and account-based plays. You will be comfortable analyzing pipeline and campaign performance, presenting to Sales leadership, and managing multiple campaigns and stakeholders in a fast-paced environment. The role is based in Brex's New York office with a hybrid model requiring a minimum of three coordinated days in-office per week (Monday, Wednesday, Thursday). Up to four weeks per year of fully remote work is available as a perk. Travel up to 40% is required for events, Sales meetings, and customer programs. Requirements: - 7+ years of experience in B2B field marketing, demand generation, account-based marketing, or related role, ideally in SaaS, fintech, or high-growth technology companies - Experience owning marketing strategy for a defined customer segment, region, industry, or sales organization - Track record of sourcing and accelerating pipeline through integrated programs - Strong understanding of B2B sales cycles and ability to translate Sales priorities into focused marketing strategies - Fluency in marketing and pipeline metrics, including ability to analyze campaign performance, diagnose gaps, and clearly explain results - Strong project management and executive communication skills with comfort juggling multiple programs in fast-paced environment - Willingness to travel up to 40% for events, Sales meetings, and customer programs Bonus qualifications: - Experience building a field marketing motion or entering an underdeveloped segment - Experience marketing to Commercial or emerging mid-market segment companies - Familiarity with finance, fintech, spend, payments, ERP, or procurement audiences - Experience using Salesforce and marketing analytics platforms to assess funnel performance and campaign impact - Experience developing business cases for additional investment or team growth based on demonstrated results

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