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Senior Field Marketing Manager

Brex - San Francisco, CA, United States - Hybrid - posted 2026-10-09

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Salary: USD 131,000 - 163,000 / annual

Brex is seeking a strategic, data-driven Senior Field Marketing Manager to build and lead the field marketing motion for the Commercial segment. This is a high-impact role owning the complete field marketing strategy for one of Brex's largest growth opportunities. You will operate as the marketing lead for the Commercial business, partnering closely with Sales leadership to understand their goals, test new approaches, and build repeatable, scalable programs. Responsibilities include developing segment strategy, identifying markets and audiences with greatest potential, and creating integrated campaigns that generate new pipeline and accelerate existing opportunities. Key responsibilities: - Own field marketing strategy, annual plan, budget, and pipeline goals for the Commercial segment - Partner with Commercial Sales leadership and set planning rhythm across Marketing, Sales, and SDR teams - Analyze account, pipeline, industry, geographic, and performance data to identify high-potential audiences - Build integrated campaigns combining in-person events, digital, partner activations, content, direct mail, and account-based tactics - Shape event strategy from regional programs to targeted dinners, owning audience, objectives, Sales alignment, and pipeline outcomes - Test new campaign ideas, define success metrics upfront, and turn winning approaches into repeatable playbooks - Track results (pipeline, conversion, ROI) and present findings to senior Marketing and Sales leaders The role is based in San Francisco with a hybrid model requiring a minimum of three coordinated days in office per week (Monday, Wednesday, Thursday), plus up to four weeks per year of fully remote work. Travel up to 40% for events, Sales meetings, and customer programs is expected. Requirements: - 7+ years of experience in B2B field marketing, demand generation, account-based marketing, or related role, ideally in SaaS, fintech, or high-growth technology - Experience owning marketing strategy for a defined customer segment, region, industry, or sales organization - Track record of sourcing and accelerating pipeline through integrated programs - Strong understanding of B2B sales cycles and ability to translate Sales priorities into focused marketing strategies - Fluency in marketing and pipeline metrics, including campaign performance analysis and clear results communication - Strong project management and executive communication skills with ability to manage multiple programs in fast-paced environment - Willingness to travel up to 40% for events, Sales meetings, and customer programs Bonus qualifications: - Experience building a field marketing motion or entering an underdeveloped segment - Experience marketing to Commercial or emerging mid-market companies - Familiarity with finance, fintech, spend, payments, ERP, or procurement audiences - Experience with Salesforce and marketing analytics platforms for funnel and campaign analysis - Experience developing business cases for additional investment or team growth based on results

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