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Salary: USD 175,000 - 225,000 / annual
SuperOrdinary, a high-growth global commerce company, is seeking a General Manager/Senior Director to lead and scale its TikTok Shop operations business. This is a senior leadership role reporting to the COO, combining strategic vision with hands-on operational execution across brands, sales, marketing, and operations.
You will own the complete P&L and operating performance of the TikTok Shop business, including revenue, gross margin, contribution, forecasting, and efficiency metrics. You'll develop and execute the social commerce strategy, identifying growth opportunities across brands, categories, creators, and content. As a senior strategic partner to brand clients, you'll help them develop winning TikTok Shop strategies that drive sustainable growth.
Key responsibilities include:
- Owning financial performance and P&L accountability
- Developing social commerce strategy and identifying new opportunities
- Serving as strategic partner to brand clients
- Partnering with sales and business development to win and expand brand relationships
- Working with marketing, creative, content, and merchandising teams on campaigns, promotions, live commerce, and product strategies
- Leading and developing cross-functional teams spanning account management, sales, operations, marketing, and other functions
- Overseeing TikTok Shop operations including storefronts, campaigns, promotions, affiliates, creators, live shopping, and inventory
- Establishing KPIs, reporting, and operating cadence to drive optimization
- Partnering with COO, Finance, Sales, Marketing, Creative, and other leadership teams
- Staying deeply connected to TikTok Shop trends, platform changes, and competitive dynamics
The ideal candidate is an equal parts operator, commercial leader, and social commerce expert who understands how brand, content, creators, sales, marketing, and operations combine to build a scalable commerce business. You move seamlessly between strategy and execution—reviewing P&Ls in the morning, working through brand growth plans with clients in the afternoon, and coaching your team on execution the same day.
REQUIREMENTS:
- 10+ years of experience in e-commerce, social commerce, digital marketing, marketplaces, consumer brands, or related field, with significant leadership experience
- Deep understanding of TikTok Shop and social commerce, including creators, affiliates, content, live shopping, paid media, promotions, and platform mechanics
- Demonstrated experience owning or significantly influencing a P&L and managing a business against revenue, margin, and profitability goals
- Proven ability to lead and scale high-performing, cross-functional teams
- Strong commercial instincts and experience working directly with brands, clients, or external partners
- Track record of driving meaningful revenue growth and turning strategy into execution
- Strong analytical and financial acumen, comfortable with unit economics and performance-based decision making
- Excellent executive presence and communication skills, able to influence internal teams and senior brand stakeholders
- Entrepreneurial mindset and comfort operating in ambiguity, building new processes, and creating structure
- High ownership and urgency with bias toward action and problem-solving
