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Kaseya, a leading provider of AI-powered IT management and cybersecurity software backed by Insight Partners, is seeking a Senior Director of Segment Marketing to own the company's cross-portfolio platform narrative and lead marketing strategy for strategic, enterprise-scale accounts.
Reporting to the Chief Marketing Officer, this leader will define and champion Kaseya's integrated platform story—the case for why the unified suite wins over point solutions—and ensure it runs consistently through campaigns, events, analyst relations, and sales enablement. While segment marketing teams go deep on specific customer communities, this role focuses on two things: the platform-level narrative that unifies everything Kaseya sells, and strategic enterprise-scale accounts whose buying decisions are made at the platform level rather than the product level.
Key responsibilities include:
- Define, own, and continuously sharpen Kaseya's master platform narrative, ensuring individual product stories ladder up to one coherent, differentiated platform message
- Develop proof points, ROI narratives, and customer evidence that make the platform case credible and quantifiable for buyers
- Own marketing strategy for strategic and enterprise-scale accounts, including segmentation, messaging, and account-based marketing strategy in partnership with demand generation and sales leadership
- Support strategic deals as marketing's senior voice through executive briefings, platform-level pitches, and C-suite-facing content
- Lead platform-level competitive intelligence and own the competitive narrative in platform-versus-platform evaluations
- Monitor market dynamics—consolidation, pricing shifts, emerging entrants—and translate them into positioning and strategy recommendations for the CMO and executive team
- Represent the platform story externally as a senior spokesperson at flagship events, analyst briefings, webinars, and industry forums
- Bring insights from strategic audiences back into product, pricing, and packaging conversations
- Build and mentor a small, high-leverage team while driving outcomes through influence across product marketing, demand generation, communications, product, and sales
Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide. Founded in 2000, the company has experienced sustained double-digit growth and continues to expand its global footprint.
REQUIREMENTS:
- 12+ years of B2B software marketing experience, including 5+ years in senior product marketing, segment marketing, or GTM strategy leadership roles
- Demonstrated success marketing a multi-product platform or integrated suite, with a track record of building and telling a platform-level story
- Experience marketing to IT buyers and influencing enterprise or strategic-account buying decisions
- Executive presence and exceptional communication skills, with comfort presenting to C-suite audiences, industry analysts, and large stages
- Strong analytical foundation, with positioning and strategy grounded in market evidence and business cases
- Proven ability to lead through influence in a matrixed organization and operate effectively in a fast-paced, high-growth environment
PREFERRED QUALIFICATIONS:
- Familiarity with the IT management, security, or infrastructure software landscape
- Experience at a company that grew through acquisition, integrating acquired products into a unified platform narrative
- Background working alongside or within the MSP, channel, or IT services ecosystem
- Analyst relations experience (Gartner, Forrester, Canalys)
- Experience building or scaling account-based marketing programs for enterprise audiences
