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Salary: CAD 137,000 - 197,000 / annual
Ping Identity is a cloud identity platform company serving Fortune 100 enterprises. This role reports to the VP of Product and Solutions Marketing and leads the competitive intelligence and sales enablement function.
You will own the development and execution of competitive intelligence programs that empower the sales organization to win deals. Key responsibilities include:
• Lead ongoing competitive analysis across product features, pricing, messaging, and go-to-market strategies for key competitors.
• Develop and maintain competitive selling assets including battlecards, win/loss analyses, beat-the-competition presentations, and executive briefing materials.
• Build and maintain modular sales playbooks tailored to buyer personas, verticals, and use cases, aligned with product launches and GTM priorities.
• Partner with Product Management, Solutions Marketing, Systems Engineering, and Domain Architecture to synthesize market trends and competitive threats.
• Collaborate with Sales Enablement to deliver training and reinforcement programs that drive rep and pre-sales productivity.
• Work with Demand Generation and Sales/Revenue Operations to measure playbook adoption and impact on pipeline and win rates.
• Manage competitive intelligence platforms and enablement solutions (Crayon, Seismic, Highspot, etc.).
• Lead, mentor, and develop a team of competitive and market intelligence professionals.
This is a leadership role requiring strong cross-functional collaboration with sales, product, marketing, and operations teams.
REQUIREMENTS:
• BA/BS degree or equivalent industry experience required.
• 15+ years of product marketing, competitive intelligence, and/or sales enablement experience in cybersecurity, IT operations, or networking companies.
• Previous experience in a lead role with responsibility for sales playbook development and training.
• Familiarity with identity and access management (IAM) technologies.
• Knowledge of adjacent technologies (SASE/SSE, endpoint security, SIEM, EDR) is a plus.
• Understanding of agentic AI is a plus.
• Strong collaboration and cross-functional influence skills.
• Proven ability to build creative, collaborative teams, develop talent, and link performance to business objectives.
