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Salary: USD 227,000 - 266,000 / annual
Ibotta, a leading performance marketing platform (NYSE: IBTA), is seeking a Senior Director of Product Management to lead the IPN Campaign Platform. This is a highly strategic, high-visibility leadership role overseeing the platform's vision, strategy, and execution across the IPN Portal, APIs, and campaign lifecycle tools used by clients, sellers, account managers, and operations teams.
You will lead a growing team of Product Managers across Campaign Design, Optimization, Performance, and Portal Experience. Key responsibilities include:
- Own the end-to-end vision, strategy, and multi-year roadmap for the IPN Campaign Platform, ensuring a unified, intuitive, insight-driven experience across all user personas
- Lead, coach, and scale a team of Product Managers; set direction, standards, and expectations for high-quality product work
- Drive adoption of AI-driven product workflows and help your team develop AI-fluency to center AI in the product process
- Champion the transformation of the Portal from a promotions interface into an intelligent, predictive performance marketing platform
- Ensure platform coherence by aligning information architecture, workflows, navigation, and UI patterns across all surfaces
- Drive platform-wide collaboration with Engineering, Data Science, Architecture, UX, Product Marketing, Sales, Client Success, and Operations
- Oversee integration of Market Insights, Setup workflows, Optimization tools, and Performance Reporting into a seamless end-to-end journey
- Set product priorities, define success metrics, and lead quarterly and strategic planning
- Represent the campaign design and execution experience in senior leadership forums
- Build a high-performing, customer-obsessed product culture grounded in clarity, ownership, empathy, and high-velocity execution
The role is hybrid in Denver, Colorado, requiring 3 days in office (Tuesday, Wednesday, Thursday). Relocation assistance is available for candidates outside Denver. Ibotta is the largest tech IPO in Colorado history and is consistently ranked as a top place to work.
REQUIREMENTS:
- 8–12+ years of Product Management experience, with 5+ years managing Product Managers and leading through teams
- BA/BS in computer science, engineering, or related technical field (required)
- Experience with advertising or performance marketing platforms (campaign setup, pacing/budgeting, targeting, optimization, measurement, reporting)
- Experience leading multi-surface, multi-persona platforms such as enterprise SaaS, ad managers, marketing platforms, or complex data products
- Experience with API platforms and how they inform front-end user experiences
- Demonstrated AI-fluency: ability to apply AI tooling (Claude, ChatGPT, etc.) to your work; experience experimenting with AI in product process and/or team operating model
- Demonstrated excellence in product strategy, translating company vision and customer needs into clear product direction and coherent platform roadmap
- Proven ability to drive intuitive end-to-end user journeys across complex workflows by setting direction and standards for teams
- Strong collaboration and communication skills across Engineering, Data Science, UX, Marketing, Sales, Client Success, and Operations
- Ability to drive strategy and execution through teams—setting goals, removing blockers, holding teams accountable without being a hands-on IC
- High product sense, strong customer intuition, and grounding in data-informed decision making
- Track record of attracting, developing, and retaining PM talent and building high-performing, empowered teams
- Must be currently authorized to work in the United States on a full-time basis
