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Salary: USD 281,600 - 352,000 / annual
Attentive is an AI marketing platform that unifies SMS, RCS, email, and push notifications to deliver 1:1 personalized customer experiences at scale. The company serves 8,000+ customers across 70+ industries and is recognized as the #1 SMS marketing provider by G2.
You will lead product strategy and execution for Attentive's autonomous Marketing Agent—a unified, vertically integrated system that represents a step change in marketing automation. This is a 0-to-1 opportunity to define what an AI-first marketing product looks like and shape an entire category.
Key responsibilities:
- Define the product thesis, strategy, and north-star outcomes for the autonomous agent. Clarify what you are building, for whom, why it will win, and what you will deliberately not build.
- Work directly with customers and internal experts to understand how marketing decisions are made today, where automation creates leverage, and where the product must earn trust before acting autonomously.
- Turn an ambitious, ambiguous opportunity into a focused plan: customer problems, product principles, roadmap, sequencing, and investment choices.
- Own the end-to-end agent experience and operating loop—understanding customer business goals, forming a plan, taking action, measuring results, learning, and improving.
- Partner deeply with engineering and AI/ML teams on model strategy, data and feedback loops, tool use, retrieval, orchestration, evaluation, reliability, latency, cost, and platform foundations.
- Establish rigorous evaluation systems. Define metrics, experiments, and failure analysis to measure genuine improvements in customer outcomes.
- Lead across boundaries. Clarify ownership, resolve disagreements, surface risks early, and build alignment without waiting for others to solve problems.
- Co-own the revenue number for this product and partner closely with the CEO.
You will work with a stellar team across engineering, research, design, machine learning, data science, and go-to-market, bringing the product to thousands of Attentive's enterprise brands.
REQUIREMENTS:
- 10+ years in product management or closely related product leadership role, including substantial ownership of AI/ML-powered products. Quality and level of experience valued over exact years.
- Senior product leader who has shipped consequential AI/ML products and can connect technical possibility to customer value and business outcomes.
- Experience leading 0-to-1 products in settings where the right answer was not obvious and the path changed as you learned. Experience with agents, decision systems, or applied generative AI especially relevant.
- Sufficient technical fluency to engage credibly with researchers and engineers on model behavior, evaluation, data quality, system architecture, tradeoffs, and failure modes.
- Strong product judgment: ability to identify highest-leverage problems, make hard tradeoffs, simplify complexity, and distinguish real product insights from compelling stories.
- Demonstrated habit of using customer evidence, experiments, and honest metrics to make decisions. Comfortable showing when something failed if data supports it.
- Ability to operate as mini-GM of a product area: set direction, create clarity, communicate directly, and take responsibility for outcomes across functions.
