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Salary: USD 175,000 - 220,000 / annual
Reformation, a sustainable fashion brand founded in 2009, is seeking a Senior Director of Merchandising Strategy & Planning to lead one of the most strategic functions within the merchandising organization. You will own how the company plans, invests in, and scales assortments end-to-end across every channel (e-commerce, retail, wholesale).
In this role, you will translate merchandise strategy into clear, data-informed assortment, investment, and financial plans that drive both growth and margin. You sit at the intersection of brand vision, product strategy, and financial planning, owning the investment framework behind assortments and in-season reads that turn strategy into action. You will guide decisions around assortment structure, buy-type investment, receipt placement, full-price selling, markdown, and risk allocation.
Key Responsibilities:
**Lead the Merchandising Strategy & Planning Function**: Own and evolve the end-to-end planning function as a true strategic partner to Merchandising and Buying. Build, mentor, and manage a high-performing team of planners who think holistically about assortment, investment, and risk across channels. Establish a culture of curiosity, accountability, and fast, disciplined decision-making.
**Own Category, Assortment & Investment Strategy**: Partner with Merchandising and Buying to shape seasonal and annual assortment strategies by category and channel. Shape category architecture and assortment mix (fabric, silhouette). Lead investment planning by buy type (core, seasonal, newness, fashion risk), ensuring dollars align with brand and growth priorities. Translate merchandise vision into actionable receipt plans and guide decisions on receipt placement across channels.
**Own Financial Plans, OTB & Margin**: Develop and own merchandise financial plans and open-to-buy aligned with topline sales, margin, and inventory-productivity goals. Own gross margin end-to-end, balancing IMU and full-price sell-through. Proactively drive full-price sell-through performance and own markdown strategy (timing, depth, cadence). Protect in-season open-to-buy liquidity and partner with Finance and Supply Chain on plan execution.
**Enable Omni-Channel Planning**: Take an omni-channel view of assortment and investment across e-commerce, retail, and wholesale. Leverage all channels to maximize in-stock and minimize inventory risk.
**Power the Test-and-Iterate Model with Data**: Leverage historical performance, test-and-learn data, and real-time reads to inform assortment decisions and adjust investment dynamically (e.g., recuts). Own the in-season read and chase economics. Provide clear, actionable insights to Merchandising leadership and develop planning narratives connecting data to strategy.
**Evolve Planning Tools, Systems & Process**: Continuously evolve planning tools, frameworks, and ways of working—including analytics and automation—to support faster decision-making. Help define how planning interfaces with Merchandising, Buying, and Supply Chain as the business scales. Champion clarity and simplicity in planning outputs.
Requirements:
- 10–15+ years of experience in Merchandise Planning, Assortment Planning, or related roles within retail or e-commerce, including senior people-leadership experience
- Proven experience partnering closely with Merchandising and Buying teams to shape assortment and investment strategies
- Strong command of buy-type architecture, assortment construction, open-to-buy, and risk allocation
- Demonstrated ownership of gross margin, full-price sell-through, and markdown performance
- Experience operating in a fast-cadence, test-and-react or chase/recut model
- Strategic mindset with ability to zoom out to category and business-level decisions while grounding plans in data
- Excellent analytical and storytelling skills—able to translate complex data into clear recommendations
- Strong systems and tools orientation, with proficiency in planning systems, analytics tools, and financial modeling
- Demonstrated people-leadership experience with track record of developing high-performing teams
