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Salary: USD 85,000 - 115,000 / annual
Tanium, an Autonomous IT platform company recognized as a Leader in the 2026 Gartner Magic Quadrant for Endpoint Management Tools, is seeking a Senior Digital Specialist, Emerging Ads to scale its presence on new and emerging digital advertising channels.
Reporting to the Director of Digital Marketing, you will be responsible for executing campaigns, analyzing performance data, and translating insights into clear optimization recommendations. This role combines hands-on campaign management with strategic data analysis across paid search, paid social, programmatic, and video channels.
Key responsibilities include:
- Analyze digital campaign performance on a regular cadence, identify trends, and translate data into actionable optimization recommendations
- Support campaign execution across emerging digital channels, including campaign builds, targeting setup, and launch QA
- Monitor daily budget pacing and flag spend or performance risks early
- Execute hands-on optimizations across creative, audiences, and bids
- Use AI tools to accelerate performance analysis, reporting, and optimization, and help build automated workflows
- Set up and maintain tracking infrastructure, including pixels, UTM parameters, and naming conventions, in partnership with Marketing Operations
- Validate data flows accurately into Marketo and Salesforce
- Partner with Integrated Campaigns and creative teams to adapt messaging and creative for each platform
- Support A/B testing and incrementality measurement
- Stay current on new ad platforms and features, recommending tests to explore
You will work in a hybrid model requiring a minimum of three days per week in one of Tanium's offices: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.
Tanium is on the Forbes Cloud 100 list for ten consecutive years and offers a strong culture emphasizing collaboration, diversity, and inclusion. The company provides 5 days of volunteer time off annually and a comprehensive benefits package.
REQUIREMENTS:
- Bachelor's degree or equivalent experience
- 3 years of digital marketing experience, preferably in B2B technology
- Solid understanding of digital marketing fundamentals: paid channels, audience targeting, conversion tracking, and the click-to-pipeline funnel
- Hands-on experience with at least one major ad platform (Google Ads, LinkedIn Ads, Meta, or Display Ads); experience with emerging channels is a plus
- Strong analytical skills: comfort analyzing performance in Excel or Google Sheets, ad platform reporting, and GA4
- Familiarity with Marketo and Salesforce is a plus
- Exceptional attention to detail and accuracy
- Data-driven mindset with ability to turn numbers into clear, actionable recommendations
- AI-native mindset with hands-on use of AI tools for analysis, optimization, or workflow automation
- Proactive, transparent communication; ability to flag risks early
- Eagerness to learn new platforms quickly in a fast-moving environment
- Strong organization and ability to manage multiple campaigns simultaneously
