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Salary: USD 133,000 - 186,000 / annual
1Password is a market-leading enterprise password manager and Unified Access Management platform trusted by over 180,000 businesses, from Fortune 100 companies to innovative AI firms. The company has surpassed $400M in ARR and has been named to the Forbes Cloud 100 for four consecutive years.
As Senior Developer Marketing Manager, Social & Content, you will lead 1Password's developer audience growth across social platforms and online communities where developers learn and connect—particularly X, Reddit, and other relevant channels. Reporting to the Director of Developer Relations, you'll own the strategy and execution of developer-focused content and community engagement.
Key responsibilities include:
• Growing 1Password's developer audience through integrated campaigns and sustained engagement across social channels and developer communities.
• Creating technically accurate, engaging content (posts, threads, short-form media) about developer workflows, product capabilities, security, and AI agents, in close collaboration with engineers and developer advocates to ensure precision.
• Identifying and cultivating relationships with technical creators and community builders; coordinating campaign briefs, managing deliverables and budgets, and measuring performance.
• Supporting product launches by coordinating creator partnerships and developing social content that helps developers understand new capabilities and get started quickly.
• Building and scaling an employee ambassador program that empowers engineers to share technical insights, projects, and lessons learned in their own authentic voices.
• Actively participating in developer communities by contributing thoughtful answers, identifying relevant conversations, and synthesizing developer feedback for the product and engineering teams.
• Experimenting with new event formats and messaging; using engagement metrics, qualified traffic, and attributable signups to continuously improve the program and connect campaigns to product adoption.
1Password is a remote-first company founded in 2005 with deep expertise in distributed work culture. The company is thoughtfully integrating AI across engineering, product, and design to accelerate delivery without sacrificing quality or security. Travel for in-person engagement (annual offsites, team meetings, industry events) is expected as part of the role.
REQUIREMENTS:
• Proven experience in developer marketing, technical social media, community growth, or developer relations.
• Demonstrated track record of growing a developer or technical audience, with clear understanding of your contribution and measurable results.
• Strong writing skills with ability to translate technical ideas into clear, engaging content.
• Technical fluency: ability to follow developer documentation, try tools and integrations, and collaborate comfortably with engineers.
• Experience coordinating creator partnerships or marketing campaigns involving multiple contributors, deadlines, and deliverables.
• Preferred: Experience marketing developer tools, security products, infrastructure, or AI tools; existing network of developer creators and community builders; experience with employee advocacy, paid social experiments, or campaign attribution.
