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Rippling is a high-growth HR, IT, and Finance platform that consolidates workforce systems (payroll, expenses, benefits, computers, and third-party apps) into a single system. The company has raised $1.4B+ from top-tier investors and is targeting $1B+ in revenue.
As Senior Demand Generation Manager on the Growth Marketing team, you will own the cross-sell motion—campaigns designed to get existing customers interested in additional Rippling products. You'll build and execute email nurture sequences, paid advertising campaigns, webinars, and direct mail initiatives that drive customer engagement and move them toward purchasing additional products.
Key responsibilities:
- Own demand generation campaigns end-to-end: concept, copywriting, audience targeting, content creation, sales enablement, and performance analysis
- Write email nurture drips and manage in-app and paid advertising to educate customers on webinars, gated content, and new products
- Collaborate with a demand gen counterpart on in-app targeting and email nurture to convert leads into pipeline
- Work cross-functionally with sales, growth, marketing operations, analytics, product marketing, content, and brand teams
- Analyze performance across all touchpoints, identify optimization opportunities, and scale what drives results
- Serve as connective tissue between marketing, product-led growth, and sales to ensure aligned messaging and customer experience
This is a highly collaborative role focused on improving customer activation, retention, and lifetime value through targeted lifecycle marketing.
Requirements:
- 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies
- Proficiency with marketing automation platforms (Iterable), CRM (Salesforce), data warehousing (Snowflake), and sales engagement tools (Outreach) or similar
- Proven track record using demand generation to improve activation, retention, and customer LTV
- Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation
- Strong copywriting skills with customer obsession and ability to translate insights into compelling messaging
- Knowledge of when to leverage AI versus human-driven approaches
- Analytical mindset with ability to parse complex data, spot opportunities, and act quickly
- Experience analyzing datasets in Excel or SQL to measure impact and draw insights
- Strong project management skills balancing multiple initiatives across teams
- Comfortable in fast-paced environments with emphasis on experimentation and rapid iteration
- Clear communicator who can influence stakeholders at all levels and collaborate effectively with sales teams
- Bonus: PLG or B2C lifecycle demand-gen/growth experience using usage signals to drive pipeline
