SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 150,000 - 170,000 / annual
Optery is seeking a Senior Demand Generation Manager to build and expand their Account-Based Marketing (ABM) program for Optery for Business. This is a senior individual contributor role focused on strategy and hands-on execution, working closely with enterprise account executives, the Head of Marketing, Sales, RevOps, and the broader marketing team.
Key responsibilities include:
- Building and scaling the ABM program from existing efforts into a consistent, measurable program with clear account selection, segmentation, campaign plans, and success metrics. Develop tailored programs for individual strategic accounts and account groups with shared needs.
- Partnering directly with enterprise account executives to develop shared account plans, map buying committees, identify engagement gaps, and coordinate marketing activity with sales outreach. Run regular account reviews to assess progress and align on next steps.
- Creating targeted content, offers, and campaigns that engage relevant stakeholders within target accounts. Work with AEs to open new opportunities and address buyer questions throughout the sales cycle.
- Leading demand generation planning aligned with B2B pipeline goals. Identify priority audiences and opportunities, then develop programs that build awareness, capture interest, and convert into sales conversations.
- Running integrated campaigns across content, email, webinars, digital, events, and partner channels. Define audience, message, offer, channel mix, and follow-up in coordination with colleagues responsible for each channel.
- Improving conversion by reviewing how buyers discover Optery, engage with content, request demos/trials, and enter sales conversations. Work cross-functionally to identify and address gaps.
- Using buyer insights from customer conversations, sales feedback, research, and campaign results to refine targeting and messaging. Write campaign briefs and copy, and guide content and offer development.
- Measuring results and recommending investment priorities. Work with RevOps to evaluate performance using HubSpot, Dreamdata, and buyer feedback. Track account engagement, qualified opportunities, pipeline progression, revenue contribution, and program costs.
- Managing budgets and priorities. Test new approaches, assess results, and expand high-performing programs based on team capacity and business goals.
Optery is a fully-remote global team focused on helping protect people from real threats. The company operates in the cybersecurity/privacy space and values the opportunity to build ABM programs while working directly with enterprise sales and company leaders.
REQUIREMENTS:
- 10+ years of B2B marketing experience, including ownership of demand generation programs for a SaaS or technology business
- Experience building or substantially expanding an ABM program, from account selection and planning through execution and measurement
- Experience working directly with enterprise account executives on shared account plans, coordinated campaigns and outreach, and opportunity progression
- Strong understanding of enterprise buying committees and complex sales cycles, including how to engage multiple stakeholders within an account
- Demonstrated success generating qualified pipeline in a sales-led environment, with examples of how programs contributed to opportunities and revenue
- Experience developing demand generation programs across multiple channels
- Ability to identify gaps in the acquisition funnel and prioritize improvements based on business impact
- Strong analytical skills and ability to turn campaign, account, and CRM data into clear recommendations
- Clear writing and communication skills, from developing campaign copy to explaining results to leadership
- Hands-on experience with marketing automation and CRM platforms. HubSpot experience is valuable; familiarity with Dreamdata or similar attribution tools is a plus
- Experience launching programs in a growing company and working effectively across a small team
- Experience marketing to CISOs, security teams, IT leaders, or other technical enterprise buyers is especially relevant. Cybersecurity experience is a plus
