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Fieldguide is an AI platform for audit and advisory firms, helping professional services firms build agentic capabilities. The company is Series C and scaling rapidly.
You will own Fieldguide's campaign demand engine, responsible for webinars, nurture tracks, email programs, and content distribution that build pipeline across all market segments. This is a hands-on program owner role with real ownership of pipeline outcomes. You will set the calendar, write briefs, run campaign pods, and own the results. You will work alongside a peer who owns paid performance, allowing you to go deep on organic campaign strategy.
Key responsibilities:
- Own the webinar program end-to-end: thought leadership, product releases, sponsored webinars, content, production, promotion, registration, attendance conversion, and follow-up. Build repeatable operating rhythms, not one-offs.
- Design and ship segmented nurture tracks by practice area, persona, and funnel stage. Instrument conversion before launch and kill what isn't working.
- Own email campaign strategy and execution: content launches, product announcements, event promotion. Every send has a hypothesis and metric.
- Own content distribution and segmentation. Take content from brand and product marketing teams and get it in front of the right audience in the right sequence. Define audiences and list strategy.
- Orchestrate with ABM team to ensure account-based plays have campaign air cover, shared calendar, and necessary collateral.
- Partner on demand generation for events (Catalyst, trade shows, field events). Drive promotion, registration, and follow-up sequencing alongside Field Marketing.
- Own campaign reporting in weekly pipeline reviews: pipeline created and influenced by program against pace. Build reporting and AI-assisted monitoring.
- Use AI to multiply output. Identify where AI can do the first 80% of tasks, then apply judgment and finishing. Build agentic monitoring for campaign performance and share workflows across the team.
Requirements:
- 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing with clear ownership of a pipeline number
- Experience at scale: programs contributing meaningfully to quarterly pipeline targets in the eight figures, not hundreds of thousands
- Full-funnel thinking: ability to walk through owned programs, name stages, conversion rates, persona maps, and identify leaks
- Deep hands-on experience with webinars, nurture, and email at real scale (not theoretical)
- Fluency in HubSpot or comparable marketing automation platform; ability to build workflows independently
- Specific, demonstrable AI practice in campaign execution with ability to show workflows, inputs, and what was replaced
- Comfort working across functions (ABM, content, ops, sales); ability to bring dependencies in early and hand off cleanly
- High personal quality bar; measure work against category best practices, not just previous campaigns
- B2B experience required; professional services, accounting, audit, or fintech background is a plus; B2C is not a fit
