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Salary: USD 115,100 - 169,200 / annual
BILL is seeking a Senior Customer Marketing Manager to lead customer marketing programs for accountant firms and SMB/mid-market customers. This role focuses on helping customers learn, adopt, engage with, and grow through BILL's financial automation products and services.
You will own customer marketing strategy across multiple initiatives: Tier 1 product launches, monthly product showcases, webinars, virtual education programs, and in-person customer events. This is a highly cross-functional role requiring close partnership with Product Marketing, Product, Community, Marketing Operations, Analytics, Creative, Sales, and Events teams.
Key responsibilities include:
**Product Launches & Education**: Lead customer marketing strategy for major product launches and monthly product showcases. Partner with Product Marketing on positioning, messaging, audience strategy, promotion, and measurement. Expand product showcases to direct SMB/mid-market customers while serving accountant firm audiences.
**Webinar & Virtual Programs**: Develop strategy for webinars and virtual lunch-and-learns supporting education, retention, adoption, and cross-sell. Own audience targeting, programming, promotion, follow-up, and measurement. Serve as the webinar strategy and logistics expert for the Customer Marketing team.
**Customer Event Strategy**: Develop strategy for in-person customer experiences including audiences, objectives, formats, programming, promotion, and success measures. Provide Events team with clear briefs, audience plans, and promotional support.
**Community & Communications**: Partner with Community on customer engagement, education, advocacy, and feedback. Develop and coordinate communications across email, in-product, web, webinars, community, and other channels.
**Cross-Functional Leadership**: Align stakeholders, manage dependencies, establish operating rhythms, and ensure customer perspective is represented in planning and decision-making.
BILL is remote-first with office spaces in San Jose, CA and Draper, UT. The company builds financial automation tools helping businesses from startups to established brands make smarter decisions and gain operational control.
**Requirements:**
- 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, integrated marketing, or related discipline
- Experience leading product launches, customer education programs, webinars, or customer events from strategy through measurement
- Demonstrated ability to build trusted partnerships with Product Marketing and other senior cross-functional stakeholders
- Strong project management skills and ability to manage multiple complex priorities in fast-paced environment
- Strong analytical skills including defining KPIs, evaluating performance, and turning insights into action
- Excellent written and verbal communication skills with ability to influence and align partners
- Experience with marketing automation, customer communication, or webinar platforms (Inflection, Pendo, Goldcast, SFDC)
- Customer-first mindset, strong attention to detail, and bias toward ownership
**Desired Qualifications:**
- Experience in B2B, SaaS, fintech, payments, or product-led growth (bonus: accountant firm experience)
- Bachelor's degree or equivalent practical experience
- Must have authorization to work in the United States without visa sponsorship
