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Tracksuit is seeking a Senior Customer & Lifecycle Marketing Manager to own the end-to-end customer journey from onboarding through renewal. This is a permanent, full-time individual contributor role based in Sydney, AU or Auckland, NZ, reporting to the Head of Product Marketing.
You will be responsible for mapping and executing the complete customer lifecycle, determining messaging cadence and channel (automated vs. personal outreach), and working closely with Customer Success and Product teams to ensure the journey aligns with how the business operates. A key focus is driving adoption by helping customers build habits with Tracksuit and re-engaging dormant users.
You will build and manage the entire lifecycle automation stack in HubSpot, including email campaigns, multi-step workflows, audience segmentation, triggers, suppression rules, and subscription management across a global database. You'll partner with GTM Ops to ensure data infrastructure supports your automation needs and leverage AI and automation to scale operations efficiently.
Content creation is a core responsibility: you'll write emails, in-app messages, prompts, and educational materials that are clear, actionable, and designed for busy marketers. You'll run rigorous A/B tests with proper control groups, measure impact on retention and adoption metrics, and use results to inform prioritization and strategy.
You'll also build scalable templates, guardrails, and documentation that enable regional marketing leads to execute customer communications independently while maintaining consistent brand experience globally.
Success is measured by early customer value realization, habit formation, confident renewals, improved gross revenue retention, and empowering your cross-functional partners (especially Customer Success) to focus on high-touch conversations rather than routine outreach.
REQUIREMENTS:
- Proven track record running lifecycle or customer marketing in B2B software, with demonstrated retention or adoption metrics you've influenced
- Hands-on experience building workflows in HubSpot or similar marketing automation platforms
- Deep knowledge of consent, subscriptions, and compliance across multiple markets
- Strong writing skills tailored for busy audiences
- Experience designing and running A/B tests with control groups and interpreting results honestly
- Proficiency with AI and automation tools, with judgment about when personal outreach is needed
- Ability to collaborate effectively across teams (Customer Success, Product, GTM Ops) and empower others to work independently
- Self-directed, curious, and comfortable with rapid growth and experimentation
