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Jerry is an AI-powered platform that simplifies car ownership through insurance, maintenance, diagnostics, and repair services. With 5M+ customers, $240M in funding, and 40X revenue growth in 4 years, the company is expanding into home, motorcycle, and RV management.
You will own the full creative lifecycle for Jerry's growth marketing engine, concepting and producing high-performing ads across TikTok, Meta, YouTube, and CTV. This is a hands-on senior role where you'll drive creative strategy while executing production yourself—scripting, editing video, and iterating assets at speed. You'll be the connective tissue between creative idea and measurable impact, building a scalable system that blends craft, data, AI, and media strategy.
Key responsibilities:
- Concept and produce performance creative end-to-end: ideation, scripting, editing, and delivery across paid social, CTV, and emerging channels
- Elevate visual quality, pacing, and storytelling while maintaining performance-driven results
- Monitor platform trends, formats, and cultural shifts to keep Jerry's creative fresh and effective
- Develop hooks, angles, and frameworks grounded in performance data, not just aesthetics
- Translate performance signals into creative direction, partnering with media and growth teams
- Manage and direct agency and production partners through briefs and quality checks
- Edit video directly using industry tools; cut, iterate, and polish ads quickly without sacrificing quality
- Leverage AI tools for ideation, scripting, editing, and asset generation to accelerate workflows
You'll work with talented leaders from McKinsey, BCG, Nvidia, Better, SoFi, and other top companies in a talent-dense, fast-paced environment. The role offers a large canvas to shape Jerry's creative foundation and brand equity, with end-to-end ownership and the autonomy to raise the bar on craft while driving measurable results.
REQUIREMENTS:
- 5+ years in performance-driven creative production, ideally at a performance media agency and/or in-house growth creative team at a DTC or app-based company
- Proven track record producing or directing high-performing creative for paid channels (Meta, TikTok, YouTube, CTV, etc.)
- Strong performance creative intuition: understand hooks, pacing, CTAs, and what drives conversions
- Elevated visual taste with an eye for design, composition, and brand quality
- Video editing fluency: ability to cut and iterate ads quickly yourself, making them look premium
- Collaborative and entrepreneurial mindset; thrives in fast-paced environments bridging creative, media, and analytics
- AI fluency: actively experiment with generative tools to speed up production and improve output
- Bonus: experience in both performance media and brand/design agencies, knowing how to make ads that perform and feel premium
