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Salary: USD 142,800 - 193,200 / annual
Duolingo is seeking a Senior Creative for Social to join the Brand Marketing Studio. This role bridges social-native content creation with broader cultural marketing initiatives, transforming internet trends, memes, and cultural moments into breakthrough ideas across social platforms, experiential activations, out-of-home advertising, partnerships, events, and unexpected cultural touchpoints.
You will turn social moments into ideas that extend beyond the feed—including stunts, billboards, products, mascot appearances, partnerships, and pop-ups. You'll provide clear, actionable feedback to social content creators to enhance their work's cultural relevance and alignment with Duolingo's distinctive voice. You'll develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks. You'll identify validated trends, memes, fandoms, and cultural moments where Duolingo can play a meaningful and unexpected role, and create original social-native content yourself when the strongest idea is a great post, video, or meme.
You'll help steward and evolve Duolingo's distinctive voice, visual language, characters, and sense of humor across TikTok, Instagram, YouTube, X, and emerging platforms. Working closely with social, brand marketing, design, production, PR, partnerships, and legal teams, you'll determine what can be made and how quickly. You'll present ideas clearly and persuasively, from fast Slack pitches to fully developed creative decks, while raising the creative standard of daily social work and spotting opportunities with business impact and award-winning potential.
You are part content creator, part copywriter, part art director, and deeply fluent in internet culture. You can execute quickly when speed matters, develop bigger ideas when opportunities deserve it, and give sharp feedback that makes other creators' work more ownable, timely, and unmistakably Duolingo.
REQUIREMENTS:
- 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies, or your own audience
- Portfolio demonstrating social-native thinking, strong concepts, and excellent creative craft (portfolio is the most important thing you'll bring)
- Deep fluency in internet culture and instinct for distinguishing emerging opportunities from dying trends
- Clear point of view on what great social creative looks like now and where it's going next
- Strong copywriting skills and sharp eye for art direction, design, and visual storytelling
- Expertise in short-form video, including concepting, directing, and getting work made
- Experience turning cultural insights into ideas beyond social posts (experiential activations, earned-media stunts, OOH, products, partnerships)
- Experience giving direct, useful creative feedback that helps other creators improve ideas and execution
- Ability to operate at both strategic and hands-on levels; not too senior to make things
- Strong taste, low ego, and ability to improve work through collaboration
- Ability to work from or relocate to Pittsburgh, PA or New York, NY
EXCEPTIONAL CANDIDATES WILL HAVE:
- Experience working across both in-house and agency or studio environments
- Genuine obsession with Duolingo's mission, product, and characters
