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Halter is a venture-backed agtech company transforming livestock farming through virtual fencing technology. The company enables farmers and graziers to run more productive and sustainable operations without traditional infrastructure like quad bikes, dogs, or fences.
You will own content strategy and execution for Halter's Australian market. This is a senior individual contributor role focused on storytelling, strategy, and measurable impact. Your responsibilities include:
**Content Strategy & Ownership**: Build and own the content strategy for Australia, deciding which audiences, stories, and formats to prioritize. Serve as the day-to-day guardian of brand voice and tone for Halter messaging in the region, working with Global Brand to maintain excellence while adapting for Australian producers.
**Campaign Execution**: Partner closely with the Senior Campaigns Specialist to bring campaigns to life. Own the messaging, copy, stories, and video that deliver each campaign across channels. Identify and pitch better angles or stories that deserve dedicated campaigns.
**Producer Story Pipeline**: Spend significant time on farm interviewing producers to uncover what Halter genuinely changes for them. Turn these stories into content that addresses real producer objections (price, proof, switching risk) across formats: editorials, performance ads, social content, and brand assets. Own storylines, messaging, and copy.
**Multi-Channel Content Creation**: Write emails that move prospects from interest to sale and keep existing customers engaged. Create social content showing real farm activity. Develop product launch content that clarifies what's changed and why it matters. Help define the category Halter is building.
**Social Strategy**: Build Halter Australia's social strategy in alignment with Global Brand. Determine posting cadence, content themes, and campaign connections. Establish a dedicated Australian presence that remains consistently active and responsive to producer engagement.
**Data-Driven Optimization**: Track content performance across engagement, search traffic, email response, and leads influenced. Use data to identify what resonates with producers and inform decisions about what to create more or less of.
**Cross-Functional Collaboration**: Work with the Integrated Marketing Lead, regional marketing team (Events, Campaigns), sales teams, producers, and global marketing teams (Brand, Performance Marketing). Stay close to sales to understand producer questions and pain points. Align with global teams on brand and launches while adapting for Australian context.
Halter is office-first but flexible when needed. The company is backed by tier-1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, and others. The Australian team has grown from Tasmania (30% of dairy herd) to nationwide operations across Queensland, NSW, Victoria, South Australia, and Northern Territory, with West Australia launching soon.
**Requirements**:
- 5+ years of content writing and marketing experience with a portfolio demonstrating ability to turn complex ideas into compelling stories (written and video)
- Deep customer-led mindset: energized by time on farm with beef and dairy producers, skilled at asking questions, listening, and earning trust
- Data-curious and commercially minded: care about whether content drives leads and retains customers; proficiency with Google Analytics, HubSpot, and Webflow
- Smart use of AI tools for research, drafting, and production, with judgment about where human touch matters most
- Organized and self-directed: able to juggle multiple projects without slipping; knows when to escalate and when to decide independently
- Strong teammate: thrives in small collaborative teams, gives and receives feedback well, elevates others' work
- Bonus: familiarity with agriculture (farm background, industry experience, or producer marketing); experience in fast-growing tech or startup environments
