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Deliveroo is seeking a Senior Content Marketing Manager to own merchant content programmes across Wolt and Deliveroo in the EMEA region. Reporting to the EMEA B2B Content Team Lead, you will be responsible for developing and executing content strategy that helps existing merchants improve their operations, discover opportunities, and grow their businesses.
You will identify merchant problems worth addressing, develop comprehensive content strategies, and lead delivery in collaboration with colleagues across Marketing, Commercial, Operations, and Product. This is a senior individual contributor role with significant ownership of priorities, programme leadership, and impact demonstration.
Key responsibilities include:
- Building and managing focused merchant content plans across both brands, including the merchant blog, practical business guidance, and thought leadership, informed by merchant research, frontline feedback, and performance data.
- Developing a repeatable case-study programme, from merchant identification and interviews through securing evidence, approvals, and reusable assets.
- Leading content strategy and delivery for merchant initiatives, including operational improvements and seasonal campaigns, with clear audience definition, desired actions, content approaches, and success measures.
- Writing and editing compelling content across articles, reports, case studies, email, and campaign assets; briefing designers, freelancers, and other contributors.
- Coordinating stakeholders, approvals, and localization to adapt content for each brand and market.
- Setting baselines and targets with relevant teams, monitoring results, and using data to improve, expand, or discontinue content activity.
You will partner with Growth on website and acquisition content, GTM on priority launches, and CRM on merchant communications. Within Content, you will collaborate with owners of merchant education, Ads & Promos, Commerce Platform, and social channels.
Success is measured across three areas: merchant action (proportion of merchants taking intended next steps after engaging with content), useful engagement (meaningful consumption of priority content through metrics like engaged reading or completion), and use of merchant proof (adoption and reuse of case studies by Commercial and Marketing teams).
Deliveroo is now part of DoorDash, bringing together teams with greater reach, scale, and ambition. You may collaborate with teammates, systems, and leaders across both organizations.
REQUIREMENTS:
- Track record of independently building and improving B2B content programmes with measurable results
- Excellent writing, editing, and interviewing skills with a portfolio of substantive work (case studies, editorial programmes, reports, campaigns)
- Experience leading campaigns across functions, including setting priorities, resolving competing requests, and coordinating delivery
- Confidence using analytics and research to make decisions, define success, and explain attribution limits
- Strong commercial judgement and ability to translate complex product or operational information into useful merchant content
- Experience adapting content across markets, working with specialists, and managing external contributors
- Valuable background in marketplaces, merchant services, hospitality, retail, or B2B technology
