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quantilope is seeking a Senior Consultant for its newly formed Tracking Strategy & Insights team. In this role, you will serve as the strategic partner accountable for successful integration and value realization of clients' tracking programs. You will combine deep marketing research expertise—informed by Ehrenberg-Bass Institute principles—with exceptional storytelling to convert tracking technology insights into actionable business strategy.
Key Responsibilities:
• Strategic Program Management: Act as trusted advisor and lead partner for complex, multi-category, or multi-country tracking programs, maintaining high-level engagement with key client stakeholders and executives.
• Research Scoping: Lead discovery sessions to understand program needs, scope, objectives, and hypotheses. Translate core objectives into research inputs aligned with quantilope's methodology.
• Workshop Moderation: Deliver expert-led Inspiration Workshops to refine pre-study inputs and Premium Activation Workshops to translate research findings into actionable strategic outcomes.
• Change Management: Drive client adoption of new, market-leading metrics (e.g., EBI principles) and ensure successful integration of tracking insights into company strategy.
• Insights Delivery & Action: Ensure program deliverables yield excellent, action-generating insights aligned with client business objectives. Provide guidance on activating insights for brand planning.
• Client Growth & Commercial Success: Identify upsell opportunities, collaborate on pre-sales efforts and proofs of concept, and deliver sophisticated, data-driven presentations to executive audiences.
• Tracking Innovation & Scaling: Serve as beta tester and subject matter expert for the Product team, collaborate to scale the tracking business through product, AI, or partner initiatives, and support Go-To-Market teams.
The company offers flexible work environment with flexible PTO, flexible working hours, and remote/hybrid opportunities. Additional benefits include a dedicated learning budget, company-wide workshops, private health insurance and pension plan options, certified mental health first aiders, and team offsites and social events.
Requirements:
• 5+ years of Brand Health Tracking experience (client-side researcher, market research agency, or technology platform)
• Fluent English and German (C1 level)
• Expert understanding of quantitative market research methodologies, particularly continuous brand health and advertising effectiveness measurement
• Demonstrable knowledge of modern marketing science principles (e.g., Ehrenberg-Bass Institute's "How Brands Grow" system) and ability to articulate their commercial value
• Proven ability to build trusted partnerships with senior executive stakeholders, lead workshops, and confidently present to executive-level audiences
• Exceptional analytical capabilities with ability to synthesize complex, multi-wave data into meaningful, strategic insights and compelling narratives
