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Salary: USD 150,000 - 180,000 / annual
Substack is seeking a Senior Communications Manager, Shows to lead communications efforts across its audio and video offerings. This role sits on the Brand & Communications team and reports directly to the Communications Lead.
You will own Substack's audio and video storytelling and product communications, developing integrated strategies across editorial, social, publicity, events, and creator channels. Key responsibilities include:
- Lead integrated communications strategy for audio and video products, driving awareness through editorial, social, publicity, events, and creator channels.
- Own product storytelling and education, managing launches, feature announcements, and ongoing creator education in close collaboration with product and creator partnerships teams.
- Build an ongoing pipeline of stories about podcasters and video-first creators on Substack, developing content and campaigns across owned and earned channels.
- Monitor the podcasting and video landscape, including competitor platforms and emerging trends, to identify opportunities and bring insights to product and storytelling teams.
- Shape Substack's presence at major industry events like SXSW and podcast festivals, working with events and creator partnerships to develop compelling programming and storytelling.
- Serve as a visible voice for Substack's audio and video offerings, building in public, sharing stories and insights, and actively engaging with creators and industry voices across X, YouTube, Substack, and other relevant channels.
Substack empowers independent writers, artists, videographers, podcasters, and creators to build sustainable businesses through subscriptions while maintaining creative freedom and direct audience connections.
REQUIREMENTS:
- 6+ years of experience developing and executing integrated communications strategies across earned, owned, social, and experiential channels.
- Exceptional writing and editing skills with sharp editorial judgment and ability to identify compelling stories and develop strong angles across formats.
- Deep fluency in the audio and video creator ecosystem, understanding where conversations and influence happen from traditional media to podcasts, social platforms, and creator communities.
- Comfortable building in public, engaging directly with creators and industry voices, and representing organizations in those conversations.
- Deep knowledge of the podcasting and YouTube ecosystems, ideally with firsthand experience creating, producing, or growing shows.
- Entrepreneurial spirit: creative, proactive, and self-directed with ability to spot opportunities and execute independently in fast-moving environments.
- Willingness to collaborate with all creators regardless of their views.
- Flexibility to travel for on-site event execution.
- Based in San Francisco (preferred) or New York City.
