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Salary: USD 145,000 - 185,000 / annual
Horizon3.ai is a fast-growing cybersecurity company that has built NodeZero, an autonomous penetration testing platform used by ITOps/SecOps teams, consulting firms, MSSPs, and enterprises to proactively identify and verify exploitable attack vectors before criminals exploit them. The company was founded by former U.S. Special Operations cyber operators and startup engineers, and operates fully remote with a Chicago office.
You will own the end-to-end channel co-marketing strategy and execution for the South Central region, driving partner-sourced and partner-influenced pipeline through high-signal field programs. You will be the senior marketing partner to Horizon3's VAR, reseller, alliance, and distribution partners, working alongside Partner Business Managers to build account coverage, accelerate deals, and ensure every program meets defined CPO and ROI thresholds.
Key responsibilities include:
**Channel Co-Marketing Strategy**: Own the South Central channel field marketing strategy covering regional partners and events. Prioritize co-marketing investment by pipeline opportunity, not by partner requests. Build a channel marketing calendar aligned to partner priorities, regional sales plays, and company campaigns. Define and enforce pipeline ROI standards as the gate for all channel field investment.
**Partner Programs and MDF Management**: Design and execute joint field programs with partners including co-hosted events, partner-led roundtables, joint conference activations, roadshows, and CISO-focused experiences. Own MDF end-to-end: allocation strategy, partner alignment, execution oversight, budget tracking, and attribution reporting. Build repeatable co-marketing playbooks that scale across partners. Coordinate SDR, Partner Business Manager, and partner seller follow-up with defined SLAs.
**Partner and Sales Alignment**: Serve as the senior marketing counterpart to regional Partner Business Managers and partner marketing contacts. Run joint planning and business reviews with priority partners. Coordinate with regional field marketers to ensure partner and direct programs cover the same accounts without collision. Partner with partner marketing and product marketing on joint messaging.
**Pipeline Accountability**: Own partner-sourced and partner-influenced pipeline reporting including meetings booked, pipeline created, stage progression, and ROI by partner and program. Partner with marketing operations to maintain clean partner attribution in Salesforce. Report regularly to field marketing and channel leadership with clear recommendations on which partners and programs to scale or cut. Mentor Channel Field Marketing Managers and Specialists (no direct reports).
This role requires being based in the South Central region and willing to travel up to 40%.
**Requirements**:
- 6+ years of B2B channel or field marketing experience with ownership of partner co-marketing programs and measurable pipeline contribution
- Proven track record building and executing co-marketing programs with VARs, resellers, alliance partners, or distributors, with pipeline data to back it up
- Experience owning MDF budgets including allocation decisions, partner alignment, and ROI reporting
- Strong understanding of the B2B technology channel ecosystem: how partners sell, what motivates them, and how to design programs that drive joint pipeline
- Financial fluency: comfortable building CPO and ROI cases and recommending investment trade-offs to leadership
- Proficiency with Salesforce for pipeline tracking, partner attribution, and co-marketing performance reporting
- Strong cross-functional collaboration skills across Partner Business Managers, channel sales, direct field marketing, demand gen, digital, ABM, and product marketing
- Highly organized, able to manage multiple partner relationships, programs, and timelines without losing accountability or momentum
**Preferred Qualifications**:
- Experience in cybersecurity, DevSecOps, or adjacent B2B security markets
- Familiarity with Federal or Public Sector channel marketing, including distribution ecosystems like Carahsoft and compliance frameworks such as FedRAMP and CMMC
- Familiarity with intent data and ABM tools such as ZoomInfo or Reachdesk in support of partner-led account coverage
- Familiarity with Pardot, Marketo, or HubSpot for co-marketing campaign setup and attribution
