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Salary: USD 124,000 - 155,000 / annual
Zscaler is seeking a Senior Business Systems Analyst for Marketing Information Technology to bridge marketing strategy and enterprise technology by architecting and scaling AI-enabled solutions. Reporting to the Director of Marketing Information Technology in a hybrid capacity (3 days in office) based in Santa Clara, CA, you will combine deep marketing domain expertise with technical and project management excellence to optimize operations.
You will sit at the intersection of marketing operations and applied AI, championing an outcome-driven approach focused on reducing SLAs, accelerating pipeline growth, and driving enterprise adoption with measurable ROI.
Key responsibilities include:
- Partner directly with the Director and cross-functional leadership to translate business objectives into scalable technical roadmaps
- Scale AI-enabled workflows across demand generation and Sales Development Representative operations to reduce SLAs, improve conversion rates, and accelerate pipeline velocity
- Design technical specifications to capture, process, and activate key signals across demand generation, customer churn, renewals, and opportunities
- Analyze cross-system data using advanced SQL accelerated by generative AI tools to uncover strategic insights for executive decision-makers
- Manage end-to-end execution of cross-departmental initiatives while tracking user adoption, system ROI, and data compliance standards
You are a strategic thinker who deeply understands lead lifecycles, marketing funnels, and enterprise architectural connectivity. You are innovation-driven and proactively leverage AI to streamline analytical workflows and enhance sales productivity. You possess strong hands-on technical skills with proven talent for troubleshooting complex data flows and cross-platform integrations. You measure IT success through end-user adoption and sustained business ROI rather than deployment alone, and you communicate exceptionally well in hybrid environments.
Requirements:
- 5+ years of experience as a Business Systems Analyst or Technical Product Manager supporting Marketing Information Technology, Sales Development Representative Operations, or Revenue Operations
- Deep expertise in lead management architecture, including leads, contacts, campaigns, campaign members, and funnel progression in Salesforce
- Hands-on ability to troubleshoot, debug, and design integrations across complex CRM, marketing automation, and enterprise data platforms
- Advanced SQL capabilities with proven experience extracting, modeling, and analyzing multi-source datasets across modern cloud data stacks
- Demonstrated track record of leading complex, cross-departmental technology initiatives from discovery through delivery
- Demonstrated proficiency utilizing AI tools to accelerate BRD generation, user story mapping, and technical business analysis workflows
Desirable qualifications:
- Experience applying generative AI technologies to enhance demand generation and architecting automated signal-detection engines to identify pipeline opportunities
- Familiarity with enterprise data governance, privacy compliance (GDPR, CCPA), and ethical AI deployment standards across customer-facing systems
- Active certifications in Salesforce (e.g., Salesforce Certified Administrator, Sales Cloud Consultant) or accredited artificial intelligence/machine learning certifications
