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Grey Health, part of WPP, is seeking a Senior Brand Strategist to develop insight-led brand and communications strategies for healthcare, wellness, and pharmaceutical clients. You will work at the intersection of strategy, creativity, science, and culture, partnering with talented creatives, medical experts, and client leaders to create work that changes perceptions, influences behavior, and delivers business results.
Key responsibilities include:
- Developing insight-led brand positioning and communications strategies
- Identifying human, cultural, and category insights that unlock growth opportunities
- Translating complex healthcare and scientific challenges into clear strategic narratives
- Writing creative briefs that inspire outstanding creative work
- Partnering closely with creative, medical, engagement, and client teams throughout development
- Designing and facilitating workshops, stakeholder sessions, and strategic planning discussions
- Presenting recommendations confidently and shaping client thinking
- Bringing fresh perspectives and innovative approaches to every project
- Taking ownership of strategic workstreams and driving projects forward with energy and initiative
You will combine analytical thinking with creative imagination, moving seamlessly between research, strategy, storytelling, and collaboration. Grey Health believes health brands deserve the same ambition, creativity, and cultural relevance as the world's most iconic consumer brands.
Requirements:
- Experience developing brand and communications strategies within healthcare, pharma, or wellness
- Strong understanding of consumer behavior, audience insight, and brand growth principles
- Experience building strategies from insight through to activation
- Exceptional storytelling, presentation, and communication skills
- Ability to simplify complex information and identify opportunities others might miss
- Experience contributing to workshops, stakeholder engagement, and collaborative problem-solving sessions
- Balance of analytical rigor and creative thinking
- Proactive mindset with genuine passion for learning and growth
- Natural curiosity and comfort with ambiguity
- Ability to challenge conventional thinking and push ideas further
