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Strava is a global community platform for active people, with over 200 million athletes across 185+ countries. The company's mission is to motivate people to live their best active lives through movement and community connection.
As Senior Brand Manager, Campaigns & Strategy, you will own flagship brand campaigns end-to-end, from strategy and brief development through execution and measurement. Your responsibilities include:
- Develop and execute integrated, multi-channel brand campaigns spanning paid media, organic social, influencer marketing, and partnerships
- Write campaign briefs that translate brand strategy into actionable direction for creative, media, and partnership teams
- Partner closely with Product Marketing to align brand work with go-to-market launches and timing
- Collaborate with Athlete & Community Partnerships to integrate brand strategy into athlete, creator, and community programs
- Brief and direct external social and creative partners on organic execution (not managing channels directly)
- Contribute to the company's brand platform build ahead of a major 2027 launch
- Apply data and analytical rigor to campaign planning, post-mortems, and investment decisions using performance and brand health metrics
- Take ownership of select flagship campaigns currently held by the Director of Brand & Social
- Report campaign performance and brand impact to marketing leadership
You will work in a hybrid model, spending more than half your time on-site in the New York City office (three days per week).
REQUIREMENTS:
- Substantial experience in brand or integrated marketing, with demonstrated ownership of campaign strategy from brief through execution at a flagship or portfolio level
- Comfort partnering closely with product marketing and cross-functional teams on go-to-market timing without owning launch mechanics
- Working knowledge of both paid media planning and organic growth tactics, including social, influencer marketing, and partnership marketing
- Strong analytical instincts and comfort working with performance and brand health data to make and defend investment decisions
- Creative eye and ability to direct external agency, creator, and production partners
- Excellent written communication skills; ability to write briefs that provide clear direction to creative, media, and partnership teams
- Experience partnering with community, partnerships, or athlete/creator relations functions is a strong plus
