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WRITER is an enterprise generative AI platform valued at $1.9B that helps leading companies like Mars, Marriott, Uber, and Vanguard build and deploy AI agents grounded in their data. The company is backed by top-tier investors including Premji Invest, Radical Ventures, and ICONIQ Growth, with offices across San Francisco, New York City, Seattle, Austin, Chicago, and London.
Reporting to the VP of Brand and Communications, you will drive ownership of the WRITER brand across internal and external channels, from campaign strategy to scalable brand systems. Your responsibilities span:
**Brand Strategy & Campaigns**: Lead brand campaign strategy from conception through activation, developing concepts worth executing and managing end-to-end delivery. Partner closely with product marketing on integrated go-to-market campaigns, ensuring brand and demand work in lockstep. Hold the bar for what "on-brand" means and build cumulative brand recognition and trust.
**Customer & Employee Journey**: Activate WRITER's brand across the full customer journey and employee experience—from onboarding and all-hands meetings to internal communications—ensuring consistent quality and intentionality throughout.
**AI-Native Brand Operations**: Own WRITER's internal instance of the WRITER platform as the operational backbone of brand work. Encode voice, guidelines, and creative standards into brand skills that scale company-wide output. Build and maintain a skill library that keeps employees faster, sharper, and more consistent. Partner with product and engineering to translate front-line experience into product insights.
**Brand in Product**: Work with product and design teams to ensure brand identity is felt inside the platform itself—in copy, experience, and moments that convey craft and conviction.
**Agency Management**: Serve as WRITER's day-to-day lead for brand agency relationships, setting briefs, driving the relationship, and ensuring partners deliver work that moves the company forward.
**Measurement & Intelligence**: Define and own metrics that matter—brand awareness, perception, campaign performance, pipeline influence. Conduct ongoing competitive and market research to keep WRITER's brand ahead of the conversation.
**Brand Systems**: Build and own WRITER's brand repository as a scalable source of truth for assets, guidelines, templates, and toolkits. Champion brand adoption across the organization through enablement that makes internal teams genuine brand ambassadors.
**Requirements**:
- 7+ years building brands at high-growth B2B technology companies where brand was a strategic imperative
- Proven track record owning both strategy and execution; ability to distinguish between brands that look good and brands that create genuine belief
- Genuine excitement about agentic AI and its role in brand; real point of view on how AI can encode standards, scale creative output, and protect consistency without flattening distinctiveness; ideally hands-on experience with AI tools in brand context
- Strong agency management experience with ability to write useful briefs and provide feedback that improves work
- Experience working in or alongside product teams; understanding of how brand translates into product experiences
- Proven ability to build scalable brand systems—asset libraries, guidelines, repositories, brand skills, or AI-powered toolkits—that genuinely help teams create on-brand work
- Fluency in brand metrics; ability to measure what matters, connect brand performance to business outcomes, and use data to defend and evolve strategy
- Precision and confidence in communication; ability to write sharp briefs, present campaigns with conviction, and articulate why brand investment matters
- Low ego, high standards; ability to build shared ownership and bring people along
About Writer
AI / Data / Infrastructure; SaaS / Enterprise Software — enterprise generative AI platform for business teams.
