SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 110,000 - 120,000 / annual
Hometap is a fintech company offering home equity investments that allow homeowners to access equity without taking on debt. As Senior Brand Copywriter, you will be a creative and brand stakeholder across the organization, using language to communicate the brand story and drive new business.
You will work closely with Marketing, People Ops, and Legal teams to develop compelling, strategic copy across paid, owned, and internal channels including blogs, emails, social media posts, video, and ads (social media, SEM, audio, video). Key responsibilities include:
• Creating compelling, strategic copy designed to reach and engage homeowners, build awareness, educate stakeholders, and generate leads
• Developing a broad range of materials across multiple platforms, use cases, and personas
• Understanding and adhering to established brand and copy style guidelines, helping shape future iterations
• Collaborating with creative team members to concept ideas and deliver holistic storytelling solutions
• Bringing various initiatives to life while ensuring consistency with brand guidelines
• Exploring viable options and walking creative leaders through thinking to support decision-making
• Owning copy throughout the entire creative process from conception through final product
• Gathering information and collaborating across marketing, design, product, legal, and underwriting teams
• Researching and becoming an expert in consumer finance, specifically home equity lending and investment
• Planning, executing, and tracking brand marketing initiatives and campaigns cross-functionally
• Working in alignment with creative direction from Associate Creative Director, Creative Director, or Head of Brand Marketing
Requirements:
• 7-10 years of B2C copywriting experience in agency or in-house environments
• Experience collaborating closely with art direction and design counterparts
• Demonstrated ability writing copy across web, ads, product, email, video, and other channels
• Experience utilizing AI across the creative process and applying human judgment to AI-generated outputs
• Ability to use language effectively to drive business results
• Strong presentation skills
• Strong understanding of working from strategic briefs
• Autonomous work style with ability to produce results with limited oversight
• Willingness to internalize and incorporate feedback from creative leadership and marketing team
• Technical background not required, but ability to write technically is valued
• Strong portfolio required to be considered
• Bonus: Experience working for a startup and/or consumer finance company
