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Salary: USD 125,000 - 140,000 / annual
Zeta Global (NYSE: ZETA) is an AI-powered marketing cloud that helps enterprise customers acquire, grow, and retain customers more efficiently through its unified Zeta Marketing Platform. The platform combines identity, intelligence, and omnichannel activation powered by one of the industry's largest proprietary databases and AI.
As Senior Art Director, you will shape how the platform appears across marketing, product storytelling, and customer touchpoints. This is a hands-on leadership role balancing creativity with clarity and craft with strategy, focused on the visual evolution of a B2B SaaS brand.
Key responsibilities include:
- Own and elevate the visual identity of the SaaS platform across brand, demand generation, lifecycle, and product marketing
- Lead concept development for integrated campaigns, product launches, and key brand moments
- Translate complex B2B and technical concepts into clear, engaging visual narratives
- Partner closely with copywriters, product marketers, and strategists to align art, messaging, and business goals
- Establish and maintain scalable visual systems that work across channels and teams
- Mentor and guide designers and junior art directors through thoughtful feedback and creative leadership
- Ensure creative work is consistent, on brand, and optimized for performance across digital-first channels
- Present creative direction and concepts to internal stakeholders with clarity and confidence
- Manage multiple projects simultaneously while maintaining a high bar for craft and execution
You will work closely with brand, product marketing, and content teams to turn complex ideas into compelling, accessible visual stories. This is a hybrid position based out of the New York City headquarters.
REQUIREMENTS:
- 7–10+ years of experience in design or art direction, with a strong portfolio of B2B or SaaS work
- Proven experience leading visual direction for digital-first brands or platforms
- Strong understanding of brand systems, typography, layout, and design for scale
- Ability to simplify complex ideas without oversimplifying the story
- Fluency in Adobe Creative Suite and comfort collaborating with motion, web, and product teams
- Experience working cross-functionally with marketing, product, and growth partners
- Strong communication and presentation skills; ability to articulate the "why" behind the work
- A strategic mindset with an appreciation for performance, usability, and business outcomes
PREFERRED SKILLS:
- Experience working on enterprise or mid-market SaaS platforms
- Familiarity with UX/UI principles or close collaboration with product design teams
- Motion, video, or interactive storytelling experience
- Experience evolving or rebranding an established B2B brand
