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Qualtrics is seeking a Senior Analyst for Digital Marketing focused on email marketing to join their global marketing organization. This role is central to executing high-performing email campaigns at scale, managing end-to-end campaign workflows, and collaborating with cross-functional teams across demand generation, field marketing, and marketing operations.
You will serve as a subject matter expert on assigned email campaigns, using data to guide strategy and optimize performance. Key responsibilities include managing the email campaign request workflow via Asana to prevent audience conflicts and deployment errors; reviewing campaign builds and troubleshooting design issues in Knak; syncing assets and scheduling campaigns in Marketo; performing rigorous QA on subject lines, pre-header text, CTAs, and structural compliance before deployment; building and refining target audiences using lead-specific fields and account-specific intent data (e.g., 6sense); consulting with Demand Gen and Field Marketing to recommend effective email frameworks such as event sequences or nurtures; executing A/B tests and implementing dynamic content to personalize emails for specific segments; and analyzing and reporting on core performance metrics (open rates, CTR, conversions) to identify improvement areas.
You will project manage campaign requests to ensure timely delivery, smooth cross-functional coordination, and adherence to SLAs. You'll partner with Marketing Operations to ensure campaign strategies translate seamlessly into functional database segments, and collaborate with the global email strategy lead to test new concepts, share frontline insights, and help optimize broader email programs.
Qualtrics operates on a hybrid work model: three days per week in office (Mondays, Thursdays, plus one day selected by your organizational leader), with flexibility to work remotely the rest of the week.
REQUIREMENTS:
- Minimum 3 years of hands-on email marketing experience (Marketo preferable)
- Strong project management skills with ability to firmly but diplomatically ensure SLA adherence
- Exceptional attention to detail—capable of immediately spotting broken Marketo tokens, missing links, or formatting errors
- Understanding of how complex data (Salesforce, Marketo, intent data) informs audience segmentation and marketing influence
- Strong analytical skills with experience translating metrics into actionable recommendations for stakeholders
- Experience working within a matrixed organization with multiple teams (global, regional, demand gen, field marketing)
- Deep experience scheduling and launching emails in Marketo; Marketo Certification a plus
- Proficiency with ecosystem tools like Knak, Litmus, and Opensense
- Bachelor's or master's degree
