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Qualtrics is seeking a Senior Analyst for Demand Generation focused on Paid Social and Programmatic advertising. This role is central to executing the company's multi-channel media strategy, managing campaigns across paid social platforms (LinkedIn, Meta, X, Reddit) and programmatic channels (DV360, The Trade Desk, StackAdapt, CTV/OLV, display, native, audio) as an integrated system rather than separate silos.
You will own campaign execution end-to-end—from brief through launch, optimization, and reporting—working closely with the Lead Paid Media Manager to both execute strategy and help shape it based on platform insights and performance data. The role requires managing global campaigns targeting enterprise buyers across the full funnel, with particular emphasis on account-based advertising using platforms like 6sense, Demandbase, and Terminus.
Key responsibilities include:
- Building, launching, and optimizing full-funnel campaigns across paid social and programmatic globally
- Managing account-based audiences and maintaining clean suppression/exclusion architectures to eliminate wasted spend
- Daily management of pacing and in-flight budget allocations within guardrails, forecasting spend and recommending reallocations based on marginal return
- Designing, executing, and reporting on test plans with data-driven recommendations
- Partnering cross-functionally with demand generation, marketing operations, sales development, and creative teams
- Troubleshooting delivery, pacing, tracking, and match-rate issues independently
The team operates with high autonomy balanced against collaborative problem-solving. You will have 20% protected time for strategy, analysis, and planning, with incremental ownership of defined program slices (channel, region, product line, or funnel stage) that expands as you demonstrate judgment. You'll lead one major strategic initiative per quarter and receive mentorship from the Lead Paid Media Manager to develop toward senior and lead-level roles.
Qualtrics operates a hybrid model: three days in office (Mondays, Thursdays, plus one day selected by your leader), with flexibility for the remainder of the week.
REQUIREMENTS:
- 4–6 years of hands-on paid media experience, with majority in B2B
- Personal, direct experience building and optimizing campaigns in both paid social and programmatic platforms
- Practical experience with campaign architecture, tracking, conversion configuration, and UTM discipline
- Working knowledge of CRMs (Salesforce/Marketo), web analytics, and BI tools
- Demonstrated understanding of top-, mid-, and bottom-of-funnel audience strategies, account-based advertising platforms, and intent data in enterprise sales cycles
- Proven ability to run campaign tests, explain platform metrics to stakeholders, and adjust tactics based on data evidence
