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Tripledot Studios is one of the world's largest independent mobile games companies, with 2,500+ employees across 12 studios and a portfolio reaching over 25 million daily active users. This role sits within Lion Studios, Tripledot's mobile games publisher arm headquartered in San Francisco, which has driven 90% of its games to the Top 10 in app stores and 16 games to #1 on the US App Store.
As Senior Ad Monetisation Analyst, you will own the ad monetisation strategy for a diverse portfolio of games, from prototype through full launch. You'll build and optimize ad waterfalls, manage all ad monetisation setups, and run A/B tests to drive continuous performance improvements. The role requires you to generate and test new monetisation innovations while fostering strong relationships with external ad network partners to secure optimal deals.
Key responsibilities include:
- Owning ad monetisation strategy across the game portfolio to maximize revenue
- Designing and executing monetisation-related product decisions
- Leading integration, testing, and rollout of new monetisation partners
- Managing relationships with ad providers and serving as primary technical contact for escalations and troubleshooting
- Proposing and driving new monetisation initiatives in partnership with engineering
- Tracking core KPIs (eCPM, fill rate, ARPDAU) and reporting insights to Product, UA, and leadership
- Designing and analyzing A/B tests with statistical rigor
- Collaborating with Product, QA, and User Acquisition teams to enhance workflows and drive efficiency
The company offers hybrid working with 20 days annual remote flexibility, 25 days paid holiday, daily free lunch when in office, private medical cover, dental, pension matching, and continuous professional development opportunities.
Requirements:
- 3+ years of experience in ad monetisation within gaming
- Hands-on experience with MAX mediation platform
- Ability to adapt quickly to new tools, dashboards, and analytical frameworks
- Self-sufficient and autonomous, capable of managing multiple projects in fast-changing environments
- Knowledge of Looker for analytics and reporting (preferred)
