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ElevenLabs is an AI research and product company that has raised $781M in funding with a $22B valuation. The company serves millions of users and thousands of businesses including Deutsche Telekom and Meta. ElevenLabs operates three main platforms: ElevenAgents (voice and chat agents at scale), ElevenCreative (speech, music, image, and video generation across 70+ languages), and ElevenAPI (AI audio foundational models).
You will own the self-serve product experience for ElevenCreative, which serves the majority of the platform's user base—creators and marketers who sign up independently and build on their own. Your scope includes self-serve revenue, growth, and adoption across the full product suite.
Key responsibilities:
- Own self-serve revenue, growth, and adoption for ElevenCreative, pulling on product, pricing, onboarding, lifecycle, and go-to-market levers
- Scope and define major bets for the self-serve product across image, video, music, agents, and editing workflows
- Identify the biggest opportunities in the user journey through product data and user behavior, turning them into clearly scoped projects
- Drive adoption of newer experiences like agents and video, helping users expand from single products into the full platform
- Work with engineering and design to ship quickly, mocking up early concepts when it accelerates delivery
- Partner with growth, lifecycle, and social teams on launches and moments that bring users into new product areas
- Define success metrics for your area and track activation, engagement, retention, and conversion to paid plans
- Talk to creators and marketers regularly to understand their workflows and product gaps, bringing insights back to the team
The role operates in small, highly collaborative teams with minimal process. PMs work alongside engineers who have room to build creatively and lead. The scope is intentionally broad—some weeks lean toward product, others toward growth or go-to-market work. You'll own whatever it takes to make ElevenCreative the best product for its users.
REQUIREMENTS:
- 5+ years of product management experience on consumer or self-serve products
- Track record of owning revenue, growth, or adoption outcomes and driving them across multiple levers
- Deep familiarity with the creative space and the creators and marketers who use these tools, with a habit of bringing user insights into every product decision
- Experience scoping and defining large, ambiguous bets and owning them end to end
- Design-minded, with a high bar for quality and user experience and the ability to mock up concepts yourself
- Technical fluency to go deep with engineers on how things are built and the tradeoffs involved
- Strong analytical skills and comfort in product analytics tools to find opportunities and measure impact
- Track record of shipping quickly and iterating based on what the data shows
- Ownership pedigree—you drive your own projects fully rather than handing off after the spec
- Curiosity about AI and creative tools, and close attention to how the space is moving
