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Lokal is a house of focused apps serving Tier-2/3+ India with local-language internet products across edutainment, jobs, matrimony, agri-consulting, and community. This role is part of GyanTV, Lokal's edutainment and skill-learning vertical.
You will write scripts for short-form learning and edutainment videos designed for digital-first platforms. This is video scripting work, not traditional article or blog writing. Your focus is on creating engaging, performance-driven content that stops viewers, holds attention, and drives completion.
Key responsibilities include:
- Writing scripts for short-form learning, edutainment, and digital video content across Finance, Career, Business, English, AI, Social Media, and Government categories
- Developing strong hooks, narrative flow, information structure, pacing, and calls-to-action
- Simplifying complex topics into clear, engaging, conversational content
- Creating episodic formats, content series, and recurring content properties
- Conducting research and fact-checking before scripting
- Adapting scripts based on audience insights, language, trends, and content performance data
- Collaborating with creative and production teams to ensure scripts are production-friendly
- Using AI tools for research, ideation, drafting, and content refinement while maintaining originality and accuracy
- Thinking from a performance perspective to maximize viewer engagement and retention
Lokal was founded in 2018 with the hypothesis that people in tier-2/3 towns would engage with meaningful local-language internet content. The company has since unbundled into a portfolio of focused apps and is backed by Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.
Requirements:
- Experience in short-form video writing, digital media, YouTube, Reels, edutainment, or creator-led content
- Strong understanding of hooks, retention, pacing, storytelling, and audience engagement
- Strong research, fact-checking, and information-simplification skills
- Ability to write conversational and engaging scripts rather than traditional articles or blogs
- Native or strong proficiency in Tamil language
- Good understanding of how written scripts translate into visual and video storytelling
- Comfortable using AI tools for content research, ideation, and refinement
- Strong creative judgment, attention to detail, and ownership
