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Firework is seeking a Sales & Marketing Operations Manager to own and scale sales operations, manage marketing automation, and build integrations and AI agents across their go-to-market stack.
You will own Salesforce architecture, administration, development, and continuous improvement to support a growing global sales organization. You'll translate business needs into reliable technical solutions, balancing speed, usability, and long-term maintainability. Key responsibilities include designing and building scalable data models, workflows, custom objects, validation rules, and approval processes; building dashboards that provide visibility into pipeline health, conversion rates, sales activity, and revenue performance; and developing custom functionality using Apex, SOQL, and Lightning Web Components where appropriate. You'll manage system access, permissions, data quality, documentation, testing, and releases.
You'll work closely with sales leaders and representatives across regions to identify operational gaps, improve daily workflows, drive adoption through practical training, clear documentation, and responsive support. You'll optimize lead routing, account and opportunity management, pipeline tracking, forecasting, and reporting.
On the marketing side, you'll own HubSpot operations, including campaign workflows, segmentation, lead scoring, nurture programs, and lifecycle management. You'll maintain reliable Salesforce–HubSpot synchronization with clear field mappings, ownership rules, and processes for resolving errors. You'll partner with key stakeholders to improve lead capture, qualification, sales handoffs, campaign tracking, and attribution, and monitor funnel performance to identify opportunities for improvement.
You'll also design, build, and maintain custom integrations across Salesforce, HubSpot, and other go-to-market platforms using APIs, webhooks, and integration tools. You'll build custom AI agents for customer engagement and sales and marketing workflows, such as lead research, qualification, outreach support, and follow-up. You'll connect AI agents to relevant systems and data with appropriate access controls, human review, and performance monitoring, and troubleshoot integration failures and automation issues to maintain accurate, dependable data across systems.
REQUIREMENTS:
- 5–10 years of relevant experience across sales operations, marketing operations, revenue operations, or go-to-market systems, including fast-growing startup experience
- Demonstrated Salesforce architecture and development experience, with ownership of complex implementations or substantial system improvements (Salesforce certifications preferred)
- Hands-on proficiency with Salesforce configuration, Salesforce Flow, Apex, SOQL, and custom development
- Strong experience with HubSpot and marketing automation, including lead scoring, segmentation, nurture workflows, lifecycle stages, and campaign reporting
- Proven experience building custom integrations using REST APIs, webhooks, and integration platforms or custom code
- Hands-on experience building and deploying custom AI agents connected to business systems and workflows
- Strong understanding of sales and marketing processes, from lead acquisition and qualification through opportunity management and closed revenue
- Experience supporting global sales teams and collaborating across functions and time zones
- Strong analytical, creative troubleshooting, and project management skills
- Clear communication skills and ability to translate technical concepts into practical business solutions
- Proactive ownership mindset, comfort with ambiguity, and ability to execute independently in a fast-moving environment
- Must be able to work during US business hours
